Press release:
adidas today reveals SWITCH FWD, as it continues its commitment to unwavering innovation in the pursuit of only the best for all runners.
Constructed using cutting-edge design processes, the shoe’s engine – the EVA compound midsole – features intricately designed voids that collapse and spring forward, converting weight into forward motion; unlocking the potential of athletes of all levels by moving them forward with every stride. The result is a smooth-running experience that’s unique to forward technology-fueled running shoes.
The soft EVA compound midsole, working in unison with the TPU plate, ensures a stable and cushioned transition through the forefoot and midfoot during the forward motion process.
Mili Seiffert, Global Product Manager at adidas Running said: “We’re always looking at innovative ways to redefine our design processes to bring real benefits to our community – whether they are at the top of the sport, or an everyday runner. While it sounds simple, the ambition to convert weight into forward motion is easier said than done. It’s taken years of testing with athletes of every level to get where we have today. It’s a triumph to innovation, and a testament to our ambition and drive to deliver new running shoe technology.”
Additional features of the new SWITCH FWD include a lightweight Continental™ outsole, which gives runners extra grip in all weather conditions. This is complemented by a lightweight engineered mesh upper, which features strategically placed windows on the forefoot and midfoot, for enhanced breathability.
The shoe launches in a primary white and silver violet colorway with lucid lemon detailing for women, and a primary white and wonder blue colorway for men with lucid lemon accents.
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- Men's shoes with a sleek look for casual wear
- FLEXIBLE UPPER: Soft knit upper is stretchy and comfortable
- CUSHIONED MIDSOLE: Cloudfoam midsole for step-in comfort and superior cushioning
- RUBBER OUTSOLE: The non-marking rubber outsole provides outstanding grip and a sleek, low-profile look
- MADE IN PART WITH RECYCLED CONTENT: This product features at least 20% recycled materials. By reusing materials that have already been created, we help to reduce waste and our reliance on finite resources and reduce the footprint of the products we make
- 100% Rubber
- Made in the USA or Imported
- Ethylene Vinyl Acetate sole
- Shaft measures approximately low-top" from arch
- Regular Fit. The Swiftrun Shoe RUNS LARGE. We recommend sizing down
- Men's stylish, slip-on sneakers
- SNUG FIT: Adjustable laces provide a secure fit
- FLEXIBLE UPPER: Soft textile upper is stretchy and comfortable
- CUSHIONED MIDSOLE: Cloudfoam midsole for step-in comfort and superior cushioning
- MADE IN PART WITH RECYCLED CONTENT: This product features at least 20% recycled materials. By reusing materials that have already been created, we help to reduce waste and our reliance on finite resources and reduce the footprint of the products we make
- Men's everyday running shoes made in part with recycled materials
- WEIGHT: 304 g (size US 9)
- SNUG FIT: Adjustable laces provide a secure fit
- CUSHIONED MIDSOLE: Cloudfoam midsole for step-in comfort and superior cushioning
- MADE IN PART WITH RECYCLED CONTENT: This product features at least 20% recycled materials. By reusing materials that have already been created, we help to reduce waste and our reliance on finite resources and reduce the footprint of the products we make
- 100% Rubber
- Made in the USA or Imported
- Ethylene Vinyl Acetate sole
- Shaft measures approximately low-top" from arch
- Regular Fit. The Swiftrun Shoe RUNS LARGE. We recommend sizing down
- Running shoes with responsive cushioning
- CAN'T STOP. WON'T STOP: The incredible energy return of adidas BOOST is created by fusing together energy capsules, giving you the power to keep your feet moving
- ADIDAS PRIMEKNIT: Foot-hugging upper that wraps the foot with a supportive fit to enhance movement
- BETTER RUBBER: Continental Better Rubber is an innovative, sustainable compound made from 70% natural rubber, 20% virgin rubber and 10% conventional rubber; Officially licensed Continental product
- PARLEY OCEAN PLASTIC: This shoe's upper is made with a high-performance yarn which contains at least 50% Parley Ocean Plastic — reimagined plastic waste, intercepted on remote islands, beaches, coastal communities preventing it from polluting our ocean.
- adidas mens Sneaker
- Men's running shoes with cushioned support
- CUSHIONED MIDSOLE: Cloudfoam midsole for step-in comfort and superior cushioning
- COMFORTABLE UPPER: Textile upper is lightweight and supportive
- HIGH TRACTION: The rubber outsole delivers great grip
- MADE IN PART WITH RECYCLED CONTENT: Made with a series of recycled materials, this upper features at least 50% recycled content. This product represents just one of our solutions to help end plastic waste
- 100% Rubber
- Made in the USA or Imported
- Ethylene Vinyl Acetate sole
- Shaft measures approximately low-top" from arch
- Regular Fit. The Swiftrun Shoe RUNS LARGE. We recommend sizing down
- Men's lightweight running-inspired sneakers for everyday wear
- MESH UPPER: Mesh upper for breathability and light weight
- TEXTILE LINING: Textile lining provides a soft, comfortable feel
- CUSHIONED MIDSOLE: Cloudfoam midsole for step-in comfort and superior cushioning
- RUBBER OUTSOLE: The rubber outsole provides outstanding grip and a sleek, low-profile look
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