Press Release:
Today,adidasRunning reveals the adidas Ultraboost 20 in partnership with the International Space Station(ISS) U.S. National Laboratory, once again revolutionizing its iconic leading performance running shoe. Drawing parallels with the construction of a space shuttle in which every part has a unique purpose, each element in the adidas Ultraboost 20 has been maximized for a specific performance-driven function, allowing athletes to elevate their performance to new heights.
Spacerace ULTRABOOST 20 SS20 Black Iridescent The new silhouette is the result of relentless stress testing in the lab, countless hours of research, and feedback from thousands of runners; the ultimate combination of comfort and responsiveness, designed to give runners the confidence to go beyond.THE DESIGN AESTHETIC OF THE NEW ADIDAS ULTRABOOST 20 TAKES INSPIRATION FROM OUR PARTNERSHIP WITH THE ISS U.S. NATIONAL LAB AND, WITH MORE TO COME FROM THE PARTNERSHIP, WE PLAN ON TAKING BOOST TO EVEN GREATER HEIGHTS.adidas Ultraboost 20’s new and advanced Primeknit upper features Tailored Fiber Placement (TFP) technology. The innovative technique lays down fibers to the millimeter, resulting in a high-performance, lightweight upper which is precisely stitched and constructed. From take-off to landing, runners can initiate control with a shoe that exactly calibrates foot support to fully unleash the explosive energy of boost. Meanwhile, the Boost midsole captures the energy in every stride and returns it at toe-off to propel runners forward, allowing them to take their run to the next level with out-of-this-world energy return. At the same time, the 3D Heel Frame – a stripped-back design which cradles the heel and locks it firmly in place – brings the perfect mix of adaptability and support.The adidas Ultraboost 20 features:
- Primeknit with TFP – An evolutionary upgrade to adidas Ultraboost 19, the Primeknit now features data-driven Tailored Fibre Placement technology, which lays down fibres to the millimeter to create an upper that delivers calibrated support and a flexible fit for each runner’s foot
- Optimized Boost – the adidas Boost midsole captures the energy in every stride and returns it at toe-off to propel the runner forward, offering high energy return every step of the way
- Stretchweb – The Stretchweb outsole works in harmony with the Boost midsole while Continental rubber gives maximum traction on all surfaces
- Torsion Spring – A lightweight construction for enhanced support on landing and a snappy transition to propel runners forward
Sam Handy, Vice President Design, adidas Running, said: “The revolutionary Ultraboost range has consistently pushed the boundaries of running shoe design since first launching, with each new release going one step further than its predecessors. In the adidas Ultraboost 20, we have lift-off again. The new silhouette has been carefully crafted to provide a high level of energy return for the wearer, combining our iconic Boost midsole with a Primeknit upper featuring Tailored Fiber Placement. This means the shoe responds to every step by propelling the runner forward. The design aesthetic of the new adidas Ultraboost 20 takes inspiration from our partnership with the ISS U.S. National Lab and, with more to come from the partnership, we plan on taking Boost to even greater heights.” Announced earlier in November 2019, as part of its open-source culture of collaboration, adidas has officially partnered with the ISS U.S. National Lab to innovate, learn, and share information with the vision of co-creating the future of sports performance. Beyond integrating aerospace grade technology with the adidas Ultraboost 20 and as part of the ground-breaking long-term partnership, adidas will send Boost technology on a mission up to the ISS. In space, the scientists will study the Boost molding process without the distraction of Earth’s gravity, so adidas can unlock the future of boost. The objective is to leverage the findings at scale in Boost midsoles of the future. Adorned with an ISS U.S. National Laboratory space patch, the adidas Ultraboost 20 pays homage to this upcoming mission and as a symbol of the partners commitment to innovate. Through its partnership with the ISS, adidas has gained deep insight into how astronauts, prepare for the physical and mental strain of living in space. With these insights and in collaboration with EXOS – a world-leading human performance lab – adidas has created an exclusive workout program for runners worldwide to challenge themselves and experience what it takes to train like an astronaut. The adidas Ultraboost 20 will drop in a number of limited-edition colorways in the lead-up to the official global launch on December 6, 2019.
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- Men's running shoes for dominant performance and all-day comfort
- ADIDAS PRIMEKNIT: Foot-hugging upper that wraps the foot with a supportive fit to enhance movement
- STRETCHWEB WITH CONTINENTAL RUBBER OUTSOLE: Stretchweb outsole flexes naturally for an energized ride, and Continental Rubber gives you superior traction; Officially licensed Continental product
- CAN'T STOP. WON'T STOP: The incredible energy return of adidas BOOST is created by fusing together energy capsules, giving you the power to keep your feet moving
- FROM PROBLEM TO PERFORMANCE: This product is made with a yarn that features 50% recycled polyester and 50% Parley Ocean Plastic intercepted from remote islands, beaches, coastal communities and shorelines. In total, this product has 20% recycled content
- Women's running shoes for a responsive ride
- CAN'T STOP. WON'T STOP: The incredible energy return of adidas BOOST is created by fusing together energy capsules, giving you the power to keep your feet moving
- ADIDAS PRIMEKNIT: Foot-hugging upper that wraps the foot with a supportive fit to enhance movement
- STRETCHWEB WITH CONTINENTAL RUBBER OUTSOLE: Stretchweb outsole flexes naturally for an energized ride, and Continental Rubber gives you superior traction; Officially licensed Continental product
- FROM PROBLEM TO PERFORMANCE: This product is made with a yarn that features 50% recycled polyester and 50% Parley Ocean Plastic intercepted from remote islands, beaches, coastal communities and shorelines. In total, this product has 20% recycled content
- Running shoes with responsive cushioning
- CAN'T STOP. WON'T STOP: The incredible energy return of adidas BOOST is created by fusing together energy capsules, giving you the power to keep your feet moving
- ADIDAS PRIMEKNIT: Foot-hugging upper that wraps the foot with a supportive fit to enhance movement
- BETTER RUBBER: Continental Better Rubber is an innovative, sustainable compound made from 70% natural rubber, 20% virgin rubber and 10% conventional rubber; Officially licensed Continental product
- PARLEY OCEAN PLASTIC: This shoe's upper is made with a high-performance yarn which contains at least 50% Parley Ocean Plastic — reimagined plastic waste, intercepted on remote islands, beaches, coastal communities preventing it from polluting our ocean.
- Men's high-performance running shoes with a smooth, flexible ride
- ADIDAS PRIMEKNIT: Foot-hugging upper that wraps the foot with a supportive fit to enhance movement
- CAN'T STOP. WON'T STOP: The incredible energy return of adidas BOOST is created by fusing together energy capsules, giving you the power to keep your feet moving
- STRETCHWEB WITH CONTINENTAL RUBBER OUTSOLE: Stretchweb outsole flexes naturally for an energized ride, and Continental Rubber gives you superior traction; Officially licensed Continental product
- PARLEY OCEAN PLASTIC: This shoe's upper is made with a high-performance yarn which contains at least 50% Parley Ocean Plastic — reimagined plastic waste, intercepted on beaches, coastal communities and shorelines, preventing it from polluting our ocean
- Running shoes with responsive cushioning
- CAN'T STOP. WON'T STOP: The incredible energy return of adidas BOOST is created by fusing together energy capsules, giving you the power to keep your feet moving
- ADIDAS PRIMEKNIT: Foot-hugging upper that wraps the foot with a supportive fit to enhance movement
- BETTER RUBBER: Continental Better Rubber is an innovative, sustainable compound made from 70% natural rubber, 20% virgin rubber and 10% conventional rubber; Officially licensed Continental product
- PARLEY OCEAN PLASTIC: This shoe's upper is made with a high-performance yarn which contains at least 50% Parley Ocean Plastic — reimagined plastic waste, intercepted on remote islands, beaches, coastal communities and shorelines, preventing it from polluting our ocean. The other 50% of the yarn is recycled polyester; MADE WITH A LOWER FOOTPRINT: We have reduced the carbon footprint of this pair of shoes by a minimum of 10% when compared to a previous version. Less greenhouse gas emissions, including CO2, for the full lifecycle — from creation all the way to end-of-life
- Men's responsive running shoes made in part with recycled materials
- WEIGHT: 292 g (size US 9)
- TORSION SYSTEM: Support between the heel and forefoot for a stable ride
- KNOW THE FOOTPRINT: All stages have been considered in calculating this product's carbon footprint (CO2e). We measured from raw material extraction to the end of the product's life. This conforms to the internationally recognized standard: ISO 14067
- MADE IN PART WITH RECYCLED CONTENT: This product features at least 20% recycled materials. By reusing materials that have already been created, we help to reduce waste and our reliance on finite resources and reduce the footprint of the products we make
- adidas mens Sneaker
- Men's running shoes for dominant performance and all-day comfort
- ADIDAS PRIMEKNIT: Foot-hugging upper that wraps the foot with a supportive fit to enhance movement
- STRETCHWEB WITH CONTINENTAL RUBBER OUTSOLE: Stretchweb outsole flexes naturally for an energized ride, and Continental Rubber gives you superior traction; Officially licensed Continental product
- CAN'T STOP. WON'T STOP: The incredible energy return of adidas BOOST is created by fusing together energy capsules, giving you the power to keep your feet moving
- FROM PROBLEM TO PERFORMANCE: This product is made with a yarn that features 50% recycled polyester and 50% Parley Ocean Plastic intercepted from remote islands, beaches, coastal communities and shorelines. In total, this product has 20% recycled content
- Running shoes with responsive cushioning
- CAN'T STOP. WON'T STOP: The incredible energy return of adidas BOOST is created by fusing together energy capsules, giving you the power to keep your feet moving
- ADIDAS PRIMEKNIT: Foot-hugging upper that wraps the foot with a supportive fit to enhance movement
- BETTER RUBBER: Continental Better Rubber is an innovative, sustainable compound made from 70% natural rubber, 20% virgin rubber and 10% conventional rubber; Officially licensed Continental product
- PARLEY OCEAN PLASTIC: This shoe's upper is made with a high-performance yarn which contains at least 50% Parley Ocean Plastic — reimagined plastic waste, intercepted on remote islands, beaches, coastal communities and shorelines, preventing it from polluting our ocean. The other 50% of the yarn is recycled polyester; MADE WITH A LOWER FOOTPRINT: We have reduced the carbon footprint of this pair of shoes by a minimum of 10% when compared to a previous version. Less greenhouse gas emissions, including CO2, for the full lifecycle — from creation all the way to end-of-life
- Women's running shoes for a responsive ride
- CAN'T STOP. WON'T STOP: The incredible energy return of adidas BOOST is created by fusing together energy capsules, giving you the power to keep your feet moving
- ADIDAS PRIMEKNIT: Foot-hugging upper that wraps the foot with a supportive fit to enhance movement
- STRETCHWEB WITH CONTINENTAL RUBBER OUTSOLE: Stretchweb outsole flexes naturally for an energized ride, and Continental Rubber gives you superior traction; Officially licensed Continental product
- FROM PROBLEM TO PERFORMANCE: This product is made with a yarn that features 50% recycled polyester and 50% Parley Ocean Plastic intercepted from remote islands, beaches, coastal communities and shorelines. In total, this product has 20% recycled content
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