DENVER (November 1, 2022) /ENDURANCE SPORTSWIRE/ Altra Running, a leading innovator in performance running, launches VIA Olympus: a max cushion road shoe designed to provide optimal cushion and efficiency for a comfortable run no matter the distance.
With more than two years of research and development under foot, VIA Olympus celebrates a combination of Altra’s award-winning technologies coupled with a new rocker shape geometry that encourages a more efficient toe-off. Altra’s spin on a max cushion road shoe means VIA Olympus is stacked with features. In addition to its new rocker geometry, Altra’s FootShape™Fit, Balanced Cushioning™ and EGO MAX™midsole helps VIA Olympus deliver a plushy road ride that helps put runners in a more forward leaning stance.
“Our goal was to create a running shoe for consumers who enjoy max cushion, but do it in an Altra specific way that incorporates our FootShape comfort,” said Todd Dalhausser, President of Altra Running. “The product team nailed it. VIA Olympus is quick on foot and provides a rocker shape geometry for runners who want an efficient and familiar running experience they know and love from Altra. The early feedback from runners all over the world experiencing the VIA Olympus at this year’s Fall Marathon Major expos has been very exciting and confirming to see.”
VIA Olympus’ design is sculpted to help mimic the natural run experience, which also adds to the efficiency of the shoe. Available in three striking but contemporary colorways for both men and women, VIA Olympus is available November 1, 2022 at altrarunning.com. MSRP $170
- FOOTSHAPE: Our signature FootShape comfort gives your feet more space to sit naturally and is designed to address biological differences in men's and women's feet.
- ALTRA EGO: Our original Altra EGO foam is designed to harmonize the balance between responsiveness and comfort.
- BALANCED CUSHIONING: Our Balanced Cushioning platform positions your heel and forefoot at an equal distance from the ground, encouraging better alignment and form.
- MAXTRAC: Our grippy MaxTrac outsole provides the perfect combination of grip, traction, and durability on all types of terrain.
- Weight: 9.5 oz / 269 g
- Midsole: Altra EGO
- Outsole: Rubber
- Cushion: Moderate
- Stack Height: 24 mm
- Weight: 9.8 oz / 278 g
- Midsole: ALTRA EGO MAX
- Sole: FootPod
- Cushioning: very good
- Stack height: 30 mm
- Push Yourself: With our tough DuraTread outsole and multi-directional TrailClaw lug pattern for grippy traction, you can focus on the trail infront of you
- Go Further: Balanced Cushioning platform places the heel and forefoot the same distance from the ground, which encourages low-impact landings
- Stay Dry: A weather-resistant eVent bootie surrounding your foot keeps you prepared for even the wettest conditions
- Get a little extra bounce and added durability with unique Altra EGO MAX midsole foam.
- FootPod technology in the outsole supports your foot’s flexibility and helps the shoe move naturally with your body’s movement, so you can interact with your environment.
- This product received the American Podiatric Medical Association (APMA) Seal of Acceptance, awarded to products found by the Association to promote good foot health.
- Weight: 9.16 oz / 259 g
- Midsole: altra EGO
- Outsole: maxtrac
- Cushion: moderate
- Stack height: 25 mm
- Breathable mesh lining
- Weight: 263 g
- Midsole: ALTRA ego
- Outsole: footpod
- Cushion: Moderate
- Pile height: 24 mm
- Weight: 350g
- Midsole: moulded EVA with compression
- Sole: Vibram Megagrip
- Cushioning: very good
- Height of stack 33mm
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