[2 APRIL 2021 – KOBE, JAPAN] – Today, ASICS unveils the GEL-CUMULUS™ 23 – the latest update in the iconic GEL-CUMULUS™ shoe series.
A go-to shoe among runners for its versatility, comfort and eye-catching design, ASICS has taken GEL-CUMULUS™ to the next level by creating an even smoother and more cushioned ride. This improved comfort allows runners to focus simply on enjoying their run, enabling them to achieve a Sound Mind in a Sound Body at a time when it has never been so important.
ASICS has designed the GEL-CUMULUS™ 23 using GEL™ technology combined with a thicker layer of very light FLYTEFOAM™ midsole that gives cushioning and comfort while keeping the shoe responsive and light in weight. The addition of a seamless mesh upper means the shoe wraps the foot like a second skin, giving an extra layer of comfort for the wearer.
ASICS has also harnessed its 3D SPACE CONSTRUCTION™ technology to improve the shoe, a technology that provides added comfort and support in specific areas underfoot depending on the runner’s gender. This means the GEL-CUMULUS™ 23 is optimized for the running styles of both men and women.
Shuhei Takemura, Manager, Performance Running Development Team, Footwear at ASICS said: “Offering a smooth ride to keep on running for longer. GEL-CUMULUS™ 23 is the latest shoe from that ASICS to help everyone achieve a Sound Mind in a Sound Body through sport. Providing cushioning and comfort while remaining responsive and light in weight, it is the perfect everyday trainer for athletes of all levels to get involved with our 2021 challenge to move your mind at sunrise and experience the uplifting power of sport.”
GEL-CUMULUS™ 23 is available for men and women from ASICS retail, online stores and specialist running outlets from April 2, 2021. Visit the product video: ASICS GEL-CUMULUS 23 and www.ASICS.com for more information.
ASICS is encouraging all runners to move their minds at sunrise in 2021 as part of their mission to enable everyone to achieve a sound mind in a sound body. Experience the unique cushioning and comfort of the new GEL-CUMULUS™ 23 by joining the ASICS Move Your Mind at Sunrise challenge. Then share your sunrise moment. #SoundMindSoundBody
- FF BLAST PLUS technology: Cushioning provides lightweight impact absorption and a responsive rebound
- PureGEL technology .: Helps provide lightweight cushioning and softer landings
- Engineered jacquard mesh upper: Helps improve breathability and comfort
- The sockliner is produced with the solution dyeing process that reduces water usage by approximately 33% and carbon emissions by approximately 45% compared to the conventional dyeing technology:
- Reflective details: Designed to improve visibility in low-light conditions
- FF BLAST PLUS technology: Cushioning provides lightweight impact absorption and a responsive rebound
- PureGEL technology .: Helps provide lightweight cushioning and softer landings
- Engineered mesh upper: Helps improve breathability and comfort
- The sockliner is produced with the solution dyeing process that reduces water usage by approximately 33% and carbon emissions by approximately 45% compared to the conventional dyeing technology:
- At least 75% of the shoe's main upper material is made with recycled content to reduce waste and carbon emissions:
- FF BLAST PLUS technology: Cushioning provides lightweight impact absorption and a responsive rebound
- PureGEL technology .: Helps provide lightweight cushioning and softer landings
- Engineered jacquard mesh upper: Helps improve breathability and comfort
- The sockliner is produced with the solution dyeing process that reduces water usage by approximately 33% and carbon emissions by approximately 45% compared to the conventional dyeing technology:
- Reflective details: Designed to improve visibility in low-light conditions
- Asics Gel-Cumulus 23 016_Black/Glow Yellow 12
- FF BLAST PLUS technology: Cushioning provides lightweight impact absorption and a responsive rebound
- PureGEL technology .: Helps provide lightweight cushioning and softer landings
- Engineered mesh upper: Helps improve breathability and comfort
- The sockliner is produced with the solution dyeing process that reduces water usage by approximately 33% and carbon emissions by approximately 45% compared to the conventional dyeing technology:
- At least 75% of the shoe's main upper material is made with recycled content to reduce waste and carbon emissions:
- Engineered knit upper: Wraps the foot with a soft feel
- At least 75% of the shoe's main upper material is made with recycled content to reduce waste and carbon emissions:
- The sockliner is produced with the solution dyeing process that reduces water usage by approximately 33% and carbon emissions by approximately 45% compared to the conventional dyeing technology:
- PureGEL technology: Helps provide lightweight cushioning and softer landings
- FF BLAST PLUS ECO technology: Cushioning creates a softer landing and a more responsive toe-off
- Engineered knit upper: Wraps the foot with a soft feel
- At least 75% of the shoe's main upper material is made with recycled content to reduce waste and carbon emissions:
- The sockliner is produced with the solution dyeing process that reduces water usage by approximately 33% and carbon emissions by approximately 45% compared to the conventional dyeing technology:
- PureGEL technology: Helps provide lightweight cushioning and softer landings
- FF BLAST PLUS ECO technology: Cushioning creates a softer landing and a more responsive toe-off
- FF BLAST cushioning: Creates lightweight impact absorption and a responsive energy return.
- Rearfoot and Forefoot GEL Technology Cushioning System: Attenuates shock during impact and toe-off phases, and allows movement in multiple planes as the foot transitions through the gait cycle.
- Gender-specific 3D SPACE CONSTRUCTION feature addresses different compression rates:
- Engineered mesh upper: Improves breathability.
- Reflective accents: Improves visibility in low-light conditions.
- Mesh upper: Improves breathability
- The sockliner is produced with the solution dyeing process that reduces water usage by approximately 33% and carbon emissions by approximately 45% compared to the conventional dyeing technology:
- Rearfoot GEL technology: Improves impact absorption and creates a softer feeling at footstrike
- AMPLIFOAM cushioning: Improves cushioning
- Trail-specific outsole pattern: Improves grip on various surfaces
- Engineered stretch knit upper: Improves breathability
- External back heel counter: Helps keep the foot stable and provide a more comfortable stride
- 4D GUIDANCE SYSTEM feature: Helps create adaptive stability for a more balanced stride
- Rearfoot PureGEL technology: Helps provide lightweight cushioning and softer landings
- FF BLAST PLUS ECO cushioning is made with approximately 20% bio-based content and helps provide cloud-like comfort:
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