Brooks Running achieves record revenue in 2022, builds momentum into the new year

Press Release:

Brooks Running crossed the finish line in 2022 with record global revenue, up 6% over 2021 with growth in all regions, and direct-to-consumer sales up 16%. The brand navigated supply chain obstacles during the first half of the year, returning to complete inventories in the back half with a record fourth quarter, up 26% year over year. In January 2022, Brooks became the top brand at U.S. retail in adult performance running footwear, maintaining that position through the year to finish with 21% market share.1 For 2022, Brooks again held the No. 1 and No. 2 spots in adult performance footwear styles sold at U.S. retail with the Ghost and Adrenaline GTS respectively2, contributing to the running brand’s strong momentum heading into 2023.

Brooks competed for customers across run categories in 2022 with innovative products and key initiatives in cushion, speed, trail, and walking. Notably, the launch of the new Glycerin 20 Super Franchise with a nitrogen-infused midsole offers runners more choice in fit and support, with the addition of the GTS stability system and a new StealthFit option alongside Brooks’ classic fit.

“In 2022, Brooks overcame economic and supply chain headwinds to gain new customers across all categories including running, walking, hiking, and more,” said Jim Weber, CEO at Brooks Running. “As we head into the new year, we’re positioned for continued growth in multiple fitness and outdoor performance categories.”

Expanding global reach and capacity

In 2022, Brooks focused on opportunities to engage runners and better service customers in key markets around the globe. During the year, Brooks launched e-commerce sites in six additional countries and invested in new distribution centers in the U.S. and U.K. to address increasing demand and scale for growth.

In the Europe, Middle East, and Africa region, Brooks grew revenue 15% in local currency year over year. The Asia Pacific and Latin America region grew 33%, with Australia and China up 24% and 21% respectively, driven by wholesale success and a digital-first approach.

Running retailers around the world recognized Brooks for its brand strength and best-in-class service. Brooks was recently named as the top running brand in Canada by independent running retailers in 4 of 5 categories when surveyed by the IRRC (Independent Running Retailers of Canada).3 German publication SAZ, a trade publication that tracks retailer sentiment, recognized Brooks as running brand of the year for the sixth year in a row.4 In the U.S., Brooks ranked No. 1 overall in Brand Rating and Ranking in this year’s Running Dealer Report issued by the Running Industry Association (RIA).5

Connecting with runners and fostering growth in community

Brooks made investments in the running community in 2022 through new initiatives, including the August launch of the “It’s Your Run” global brand campaign, which celebrates runners of all types on their journeys to achieving their best runs. Coinciding with the campaign, the brand grew 2 points of unit share at U.S. retail for adult performance running footwear from August to December 2022, year over year.6

The brand’s loyalty program, Brooks Run Club, hit nearly a quarter million memberships last year as the community expanded from digital events to include physical activations across the U.S. Brooks also organized events at marquee trail and road races this year, including Ultra-Trail du Mont Blanc (UTMB) in Chamonix, France, and the Boston and New York City Marathons. Brooks-sponsored athletes blazed new trails, with CJ Albertson setting the world record in the 50k at 2:38:43 and Josh Kerr clocking 3:48:87 to break the British and European indoor mile records at the Boston University Last Chance Meet.

Last year’s Sasquatch by Louie Gong (Nooksack) collection and Run Proud collaboration with LGBTQ+ artist Lisa Congdon celebrated diverse identities within running and supported Brooks’ goal to champion the run for all. Brooks also extended its existing relationship with free community event group parkrun, becoming parkrun’s exclusive global footwear partner and the presenting partner in the U.S., Germany, and the Netherlands through 2028, supporting the organization’s growing community that currently includes eight million registered participants in more than 20 countries.

Poised for success in the new year

As Brooks looks ahead to 2023, the brand will continue to meet the evolving needs of runners through product innovation and advancements in nitrogen-infused midsoles and assisted transitions, including its Glideroll rocker. Market trends project growth in running and walking participation, and Brooks will deliver new speed, trail, and cushion products to meet that demand. Brooks will also take further steps down its People and Planet path by deepening investments in youth running and developing elite athletes. Brooks will also launch additional carbon neutral products and a new Green Silence shoe that will showcase advancements in sustainability.

“The future has never been brighter for performance running,” added Weber. “We look forward to introducing more runners to Brooks this year, giving them the premium fit, performance, and experience they desire from their gear while connecting uniquely through our Run Happy spirit.”

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Brooks Women’s Adrenaline GTS 23 Supportive Running Shoe - Black/Black/Ebony - 9 Medium
  • THIS WOMEN’S SHOE IS FOR: The Adrenaline GTS 23 is for runners who need support and want a smooth, reliable ride. This Brooks Adrenaline GTS 23 is a certified PDAC A5500 Diabetic shoe and has been granted the APMA Seal of Acceptance. Predecessor: Adrenaline GTS 22
  • GUIDERAILS HOLISTIC SUPPORT SYSTEM: Our unique technology aligns your body in its natural motion path while keeping excess movement in check.
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  • TRUSTED, SECURE FIT: Engineered Air Mesh and use of 3D Fit Print to enhance upper and deliver the structure and proven fit the Adrenaline is known for.
SaleBestseller No. 2
Brooks Men's Glycerin 20 Neutral Running Shoe - Blue Depths/Palace Blue/Orange - 11 Medium
  • LIGHT SNEAKS: Run for miles without tiring your feet wearing the Brooks Glycerin 20 Sneakers featuring a round toe silhouette along with a redesigned midsole and outsole with a widened platform for smooth and easy transitions
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SaleBestseller No. 3
Brooks Men's, Adrenaline GTS 23 Running Shoe
  • Newly updated with lighter cushioning
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Bestseller No. 4
Brooks Men’s Ghost 16 Neutral Running Shoe - Black/Black/Ebony - 10.5 Medium
  • THIS MEN’S SHOE IS FOR: Runners looking for a smooth ride that won’t distract from the fun of the run. The Ghost 16 offers a refined 3D Fit Print to create a more seamless, secure fit. This Brooks Ghost 16 is a certified PDAC A5500 Diabetic shoe and has been granted the APMA Seal of Acceptance. The Ghost 16 is a certified carbon neutral product. Predecessor: Ghost 15.
  • SOFT CUSHIONING: The Ghost 16 offers neutral support while providing soft, nitrogen-infused DNA Loft v3 cushioning to deliver lightweight comfort. Ideal for road running, walking, cross training, the gym or wherever you might want to take them!
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SaleBestseller No. 5
Brooks Women's Glycerin 20 Neutral Running Shoe - Oyster/Latigo Bay/Coral - 9 Medium
  • COMFY SNEAKS: Introducing the Brooks Glycerin 20 sneakers, a new redesigned Glycerin where midsole and outsole offer a widened platform for smoother, easier transitions
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SaleBestseller No. 6
Brooks Men’s Ghost Max Cushion Neutral Running & Walking Shoe - Grey/Black/Sharp Green - 11 Medium
  • THIS MEN’S SHOE IS FOR: Runners and walkers alike who want maximized cushion, and a maximized protective ride with effortless, smooth heel-toe transitions and secure, stable landings. The Ghost Max is a certified PDAC A5500 Diabetic shoe and has been granted the APMA Seal of Acceptance.
  • PROTECTIVE CUSHIONING: A high stack of DNA Loft v2 cushioning specifically in the forefoot, combined with a unique GlideRoll Rocker work together to decrease pressure underfoot for enhanced yet protective comfort from the arch of the foot all the way up to the knee.
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  • ASSISTED TRANSITIONS: GlideRoll Rocker transition technology actively promotes smooth heel-toe transitions for an effortless feeling as you move that won’t interfere with a neutral stride.
  • VERSATILITY: An ideal choice for runners which aids by keeping people moving in their habitual motion path thereby reducing the odds for running related injuries. Additionally, the Ghost Max is also an ideal choice for walkers as it actively reduces energy absorption in foot soft tissues.
SaleBestseller No. 7
Brooks Women's Adrenaline GTS 22 Supportive Running Shoe - Magenta/White/Raspberry - 8.5 Medium
  • THIS WOMEN'S SHOE IS FOR: Runners looking for a smooth ride, with great cushion and trusted GuideRails support that won’t distract from the fun of the run. This Brooks Adrenaline GTS 22 is a certified PDAC A5500 Diabetic shoe and has been granted the APMA Seal of Acceptance. We recommend ordering Brooks running shoes 1/2 to one size larger than your dress shoe.
  • SUPPORT AND CUSHION: Provides just the right amount of stability and support, great for overpronation while providing high energizing cushioning. Ideal for road running, cross training, the gym or wherever you might want to take them! Predecessor: Adrenaline GTS 21
  • BALANCED, SOFT CUSHIONING: The updated midsole is now 100% DNA LOFT cushioning paired with the Segmented Crash Pad for an even softer, smoother ride and easier flow from landing to toe-off.
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Bestseller No. 8
Brooks Men's Ghost 15 Neutral Running Shoe - White/Black - 12 Medium
  • THIS MEN'S SHOE IS FOR: Runners looking for a smooth ride that won’t distract from the fun of the run. The Ghost 15 offers a refined 3D Fit Print to create a more seamless, secure fit. This Brooks Ghost 15 is a certified PDAC A5500 Diabetic shoe and has been granted the APMA Seal of Acceptance.
  • SUPPORT AND CUSHION: The Ghost 15 offers neutral support while providing high energizing cushioning. Ideal for road running, cross training, the gym or wherever you might want to take them! Predecessor: Ghost 14
  • BALANCED, SOFT CUSHIONING: New midsole features soft and lighter-weight DNA LOFT V2 cushioning to provide distraction free cushioning under your feet with each stride.
  • SMOOTH, STABLE RIDE: No matter how your foot lands, our soft midsole and Segmented Crash Pad - an integrated system of shock absorbers - team up for easy flow from landing to toe-off.
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Bestseller No. 9
Brooks Men’s Adrenaline GTS 24 Supportive Running Shoe - Peacoat/Black/Sharp Green - 11 Medium
  • THIS MEN’S SHOE IS FOR: The Adrenaline GTS 24 provides support to every stride, now with nitrogen-infused DNA Loft v3 cushioning for even more lightweight, plush comfort. This Brooks Adrenaline GTS 24 is a certified PDAC A5500 Diabetic shoe and has been granted the APMA Seal of Acceptance. Predecessor: Adrenaline GTS 23.
  • GUIDERAILS HOLISTIC SUPPORT SYSTEM: Our innovative technology supports your body in its natural motion path while keeping excess movement in check.
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Bestseller No. 10
Brooks Women’s Anthem 6 Neutral Running Shoe - Coconut/Portabella/Iris - 9 Medium
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