Tag Archives: altra

Altra Launches Its Spin on a Max Cushion Road Shoe

DENVER (November 1, 2022) /ENDURANCE SPORTSWIRE/ Altra Running, a leading innovator in performance running, launches VIA Olympus: a max cushion road shoe designed to provide optimal cushion and efficiency for a comfortable run no matter the distance.

With more than two years of research and development under foot, VIA Olympus celebrates a combination of Altra’s award-winning technologies coupled with a new rocker shape geometry that encourages a more efficient toe-off. Altra’s spin on a max cushion road shoe means VIA Olympus is stacked with features. In addition to its new rocker geometry, Altra’s FootShape™Fit, Balanced Cushioning™ and EGO MAX™midsole helps VIA Olympus deliver a plushy road ride that helps put runners in a more forward leaning stance.

“Our goal was to create a running shoe for consumers who enjoy max cushion, but do it in an Altra specific way that incorporates our FootShape comfort,” said Todd Dalhausser, President of Altra Running. “The product team nailed it. VIA Olympus is quick on foot and provides a rocker shape geometry for runners who want an efficient and familiar running experience they know and love from Altra. The early feedback from runners all over the world experiencing the VIA Olympus at this year’s Fall Marathon Major expos has been very exciting and confirming to see.”

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Altra Launches Premium Road Racing Shoe

Press Release:
DENVER (March 28, 2022) /ENDURANCE SPORTSWIRE/ – Altra, a leading innovator in performance running, today announces its Vanish Carbon road racing shoe, highlighting a new speed category for the brand. Weighing in at just 6.2 ounces (W’s size 8.5) with a plush 33mm of stack height, the Vanish Carbon proves that comfort and speed can, in fact, come together in a race shoe.

Stepping into the world of premium race performance in a way that is truly unique to Altra, the new Vanish Carbon offers everything runners love about the brand…but faster. Built on Altra’s signature Balanced Cushioning platform and Footshape™ Toe Box for maximum stability, comfort and power, the Vanish Carbon features a completely new EGO™ PRO Midsole – Altra’s lightest, most responsive and most energy-efficient midsole ever – with a first-of-its-kind two-thirds length carbon fiber propel plate for maximum propulsion. Running from midfoot through the toe and featuring asymmetrical flexibility that moves with runners and not against them, this plate promotes natural forward motion with less material than standard carbon race plates, keeping the shoe exceptionally light, and providing a supremely comfortable, flexible ride. In addition, the shoe’s Active Stance Rocker is located 65 percent forward when measured from the heel – the farthest back in any Altra shoe – for a more efficient toe-off.

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Running Shoes for Bunions

Running Shoes for Bunions

When I decided to write this post, I did a quick google search to see what is available. It was really embarrassing. Almost all the advice being given for this was from websites that earn a commission if you click on link of the running shoes to buy them. Most of the shoes being recommended would not help you at all if you had bunions.

There is plenty of good information on bunions online, so there is no point litigating what they are and what causes them here, except to say that the only way to get rid of them is with surgery and the best you can do to prevent them getting worse or being so painful is to get the shoe fitting correct.

The running shoes that are best if you have bunions are those that are wider in the forefoot to accommodate the enlarged joint. Your typical running shoe made on a wider last is often not wide enough (though you will read commonly that they are from those who make money selling those shoes). You could try on the wider last models of each of the brands to see how they feel on you. In all honestly, there is only one brand that is any good here and they are the Altra running shoes. They are massively wide in the forefoot compared to other brands and they have the width to accommodate the enlarged joint associated with the bunion. If you have a bunion, then try a pair.

What else could you do for bunions?

Apart from surgery, there are other options. What is important is to keep the joint mobile and flexible with exercises as it does have a tendency to become stiffer. A bunion corrector can also be used to help with that. If you can not get the shoes right, then there are donut shaped pads that can be worn to keep the pressure off the joint.

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Bestseller No. 1
2 Pcs Bunion Corrector for Women & Men, Bunion Socks Toe Corrector with Bunion Splint & Bunion Pads, Comfortable & Breathable for Day/Night Support, Hallux Valgus Pain Relief Non-Slip Big Toe Straightener (Beige, Medium)
  • 【Allevuate Bunion Pain】94% of users felt more comfort.These ergonomically designed bunion correctors instantly relieve pressure points and ongoing pain from bunions, arthritis, or post-surgical foot surgeries. Unlike other splints that can exacerbate tenderness, KTSAY devices help decrease friction and cushion pressure, providing ongoing relief and comfort.
  • 【Premium & Comfort】KTSAY women's bunion toe correctors are fabricated from high-quality, medical-grade materials for ultimate comfort and durability. The lightweight, breathable fabric is washable, stretchy, and irritation-free, suitable for wear with all footwear. Whether attending formal events or active sports, KTSAY bunion cushions provide reliable comfort and support.
  • 【Trustworthy】Developed by a team of professionals, our bunion correctors are trusted by physicians and the result of years of research on effective relief solutions for men and women.
  • 【Day And Overnight Support】 Our bunion correctors provide both daytime relief and overnight support to help manage hallux valgus discomfort, though they do not cure the condition. These cushed toe spacers should be worn 20 minutes a day and overnight as a comfortable foot brace to relieve pressure points.
  • 【Durable & Easy To Wear】Constructed of high-quality, durable materials, our toe bunion correctors for women and men surpass inferior pads and offer lasting support. Fabricated from reinforced elastane with multi-layer stitching, these devices are lightweight yet sturdy enough for continuous wear.
SaleBestseller No. 2
Dr. Scholl's BUNION CUSHION with Hydrogel Technology, 5ct // Cushioning Protection against Shoe Pressure and Friction that Fits Easily In Any Shoe for Immediate and All-Day Pain Relief
  • Clinically proven to ease pain caused by bunions
  • Protects from shoe friction and pressure for
  • Immediate & all-day pain relief
  • Thin & flexible Hydrogel design allows for comfortable, multi-day coverage
  • Sweat and water resistant
SaleBestseller No. 3
Caretras 2-Pack Bunion Corrector for Women & Men, Orthopedic Bunion Splint for Hallux Valgus Pain Relief, Big Toe Separator, Adjustable Day/Night Support, Comfortable Hammer Toe Straightener
  • Help to Alleviate Bunion Pain: Our Pedi-Ease 3-layer cushioning can help provide users with more comfort, instant and ongoing relief for bunion pain, arthritis, and post-surgery discomfort. The ergonomically designed bunion corrector shape can help reduce friction and absorb pressure—unlike some other bunion splints, which can increase tenderness.
  • Created by Professionals And Trusted by our Users: Developed by a team dedicated to your foot health, our easy-to-use bunion & toe corrector is the result of research on exploring ways to provide bunion relief for men and women. We've sold over 250,000 units to date and continue to sell to customers who trust our product and the results it delivers.
  • Highly Rated & Recommended by Livestrong And Customers: We've received thousands of highly rated positive feedback and have been recognized by Livestrong, Well+Good , and verywellhealth as best bunion corrector and flexible option.
  • Dat and Overnight Support: Our bunion corrector for women and men is not a miracle fix to Hallux Valgus but will help alleviate discomfort. Use our bunion corrector 20 minutes a day and overnight for additional foot brace support.
  • Adjustable & Flexible Fit for Use Sizes 5-11: Other brands’ cut into feet, and others slip off very easily. Our flexible orthopedic bunion corrector for women and men secures with three non-slip straps around the heel, instep, and big toe.
Bestseller No. 4
2Pcs Bunion Corrector for Women & Men Big Toe Straightener-Bunions Correction Women & Men-Bunion Splint-Bunion Pads for Bunion Relief-Hallux Valgus Pain Relief,Comfortable & Breathable for Day/Night
  • Effective Bunion Relief: Our Bunion Corrector for Women is designed to provide effective relief for bunions, a common foot condition characterized by a misalignment of the big toe joint. It gently realigns the toe, reducing pain, discomfort, and inflammation associated with bunions, allowing you to enjoy improved foot comfort and mobility.
  • Comfortable and Discreet: We understand the importance of comfort when wearing a bunion corrector. Our product is made from soft and breathable materials that are gentle on the skin and comfortable to wear throughout the day. The discreet design allows you to wear it with various types of shoes, providing relief without compromising your style.
  • Adjustable and Secure Fit: The bunion corrector features adjustable straps or braces that allow you to customize the fit according to your comfort level and foot size. This ensures a secure and snug fit, preventing slippage or discomfort during wear. You can easily adjust the tension and position of the corrector for optimal support and pain relief.
  • Toe Alignment and Toe Spacer: Our bunion corrector not only helps in aligning the big toe but also includes a toe spacer. The toe spacer effectively separates and straightens the toes, relieving pressure and friction between them. This promotes proper toe alignment, reduces toe deformities, and prevents the progression of bunions.
  • Bunion Corrector for Women & Men Big Toe Straightener-Bunions Correction Women & Men-Bunion Splint-Bunion Pads for Bunion Relief-Hallux Valgus Pain Relief ,Comfortable & Breathable for Day/Night
Bestseller No. 5
Welnove Pack of 12 Bunion Corrector, Toe Separators with 2 Loops, Big Toe Spacer Suitable for Bunion and Overlap Toe (White)
  • Fit for Size: Women: Shoe Sizes 3-9 / Men: Shoe Sizes 6-9.5.
  • Provide Relief : Double loops bunion corrector can Keeping toe separating, correcting bunion issue, overlapping toe, realign toes to further protect the toes from extrusion and friction.
  • Washable & Reusable: Welnove big toe corrector are stretchy which can be worn easily and and stay in place.
  • Soft & Comfortable Material: Big toe separator made of high-quality silica gel, which is latex-free, soft, and safe. Protect your toe while in physical activities or in other daily work.
  • Package:Each set includes 12pcs gel toe spacers, a great value!
SaleBestseller No. 6
2 Bunion Relief Pads Sleeve - Bunion Splint Orthopedic Bunion Corrector Socks - Gel Pad Elastic Cushions Men and Women (1 Pair)
  • PREMIUM BUNION CORRECTOR - This bunion relief sleeve will provide the ultimate pain relief from bunions and hallux valgus. It will cushion and protect the tender bunion area, letting you walk and do daily activities free of foot pain again.
  • DURABLE AND EFFECTIVE – Made with the highest quality materials, these bunion sleeves will last a while and will withstand the test of time easily. So enjoy them and remain active free of worry of wear and tear.
  • BUNION RELIEF FOR ALL AGES - These bunion relief bunion correctors are unisex and fit most foot sizes. So buy them once and share with your family or buy them for each member separately and enjoy your newfound comfort together.
  • BUNION AND METATARSAL PAD – These bunion sleeves include a bunion pad to cushion the sensitive bunion area. It also includes a metatarsal pad to cushion the ball of foot area for added comfort.
  • YOUR SATISFACTION IS OUR PRIORITY – It is vital to us that you be pleased with this item. That is why we stand by our products and assure you that once you start wearing these you'll wonder how you ever survived without them.
Bestseller No. 7
Copper Compression Bunion Corrector Relief Sleeve - Gel Cushion Pads - Copper Infused - Orthopedic Brace Big Toe Alignment - Hallux Valgus Relief - Straightener Spacer Fit for Women & Men - 1 Pair
  • FIND THE STRENGTH TO HEAL. The Copper Compression Bunion Corrector sleeve helps to release pressure and tension as it gently aligns your big toe. The additional pad on the interior metatarsus provides pain relief, correct positioning, and reduces shoe abrasion. This compression sleeve may also provide hallux varus correction, and help improve turf toe injury and bursitis of the MTP joint.
  • COMFORTABLE COMPRESSION ALL DAY. Aid foot recovery needs all day long and through the night. The perfect choice for anyone whose stands or walks for hours at a time at their job, like a security guard. The design also provides gentle orthopedic help without disturbing your sleep. The close fit means it can be worn comfortably under socks. It won't increase the width of your foot, so you can keep wearing it in roomier dress shoes, sandals, sneakers and boots.
  • EASY TO CARE FOR. These stretchy foot sleeves are easy to care for, just handwash with a gentle detergent and allow to air dry before using again. With proper care, they won't lose their shape, and will continue to function for a long time to come. This straightener is more effective than bandages or splints. Provides immediate protection & support to the metatarsal with the non silicone cushion. Not intended as a spacer or immobilizer for sprains.
  • COPPER INFUSED FIBERS. The copper infused fabric is designed to wick away sweat, keeping your feet dry and cool. The infusion also means the copper won't just wash away and will continue to function for the life of the product. The copper also encourages a gentle warmth that aids with a wide variety of conditions, like hammer toe, toe separator, crooked toes, toe realignment, arthritis, calluses, corns, post-op surgery, and more!
  • WHAT'S IN THE BOX: Each purchase includes 1 pair (2 sleeves, 1 right & 1 left).
SaleBestseller No. 8
Dr. Scholl's BUNION RELIEF & TOE CORRECTOR // Massaging Gel Bunion Splint & Big Toe Straightener - Orthopedic Bunion Corrector for Women & Men - Bunion Pads for Bunion Pain Relief, 1 Support Set (Left & Right)
  • PATENT-PENDING DESIGN: Dr. Scholl's Bunion Relief & Toe Corrector features a unique patent-pending design that includes an adjustable gel pad and night splint, customizing the fit to your exact foot size for maximum comfort and effectiveness.
  • CLINICALLY TESTED BUNION PAIN RELIEF: Proven in clinical tests to provide significant relief from bunion pain, this orthopedic bunion corrector for women and men is a trusted solution for those suffering from bunion discomfort.
  • CORRECTS TOE POSITIONING: This bunion corrector is not only for pain relief but also effectively helps to correct toe positioning, reducing the likelihood of pain and bunion progression over time.
  • MASSAGING GEL FOR COMFORT: Equipped with a massaging gel, the bunion splint provides continuous comfort and effective bunion protection, enhancing the wearing experience, especially beneficial during movement.
  • NIGHTLY RELIEF AND CORRECTION: Designed to be worn at night, this bunion corrector offers overnight relief and gradual correction of the toe's alignment, contributing to long-term improvements in foot health and comfort.
Bestseller No. 9
ZenToes Gel Toe Separators for Overlapping Toes, Bunions, Big Toe Alignment, Corrector and Spacer - 4 Pack (White)
  • Relieve Bunion Pain - ZenToes single loop silicone toe separator is designed to provide noninvasive pain relief from bunions, or hallux valgus, and overlapping toes by gently realigning and straightening your big toe. Our single loop toe spacers separate the toes, straightening the big toe to relieve pressure from the bunion. Can also be used as toe stretchers to help strengthen the big toe, which improves balance and stability to your feet.
  • Easy to Use - Simply slip the ring over your second toe and position the gel pad against your big toe. The gel cushion will keep your big toe in proper alignment to prevent it from overlapping or rubbing against your second toe. Can be worn alone or with bunion pads for even more protection.
  • Comfortable and Durable - The soft, flexible gel toe ring conforms to your toes, fitting comfortably in any shoes and allowing you to stand or walk for longer in comfort. Our toe separators can be worn during the day and at night to provide continuous toe pain relief.
  • Washable and Reusable - Medical-grade gel is latex free and washable making it reusable and allergy friendly. Available in blue, black, clear, glitter, white, and a variety of skin tone colors, one size fits most men and women. Each set includes four pieces, a great value!
  • Based in the USA - At ZenToes, we aim to provide relief for common painful foot conditions. As a small, woman-owned business based in Wisconsin, we are proud to provide comfort to millions of happy feet. Get back to your active lifestyle, with ZenToes!
SaleBestseller No. 10
2Pcs Bunion Corrector for Women & Men Big Toe Straightener-Bunions Correction Women & Men-Bunion Splint-Bunion Pads for Bunion Relief-Hallux Valgus Pain Relief ,Comfortable & Breathable for Day/Night (1, Black)
  • Effective Bunion Relief: Our Bunion Corrector for Women is designed to provide effective relief for bunions, a common foot condition characterized by a misalignment of the big toe joint. It gently realigns the toe, reducing pain, discomfort, and inflammation associated with bunions, allowing you to enjoy improved foot comfort and mobility.
  • Comfortable and Discreet: We understand the importance of comfort when wearing a bunion corrector. Our product is made from soft and breathable materials that are gentle on the skin and comfortable to wear throughout the day. The discreet design allows you to wear it with various types of shoes, providing relief without compromising your style.
  • Adjustable and Secure Fit: The bunion corrector features adjustable straps or braces that allow you to customize the fit according to your comfort level and foot size. This ensures a secure and snug fit, preventing slippage or discomfort during wear. You can easily adjust the tension and position of the corrector for optimal support and pain relief.
  • Toe Alignment and Toe Spacer: Our bunion corrector not only helps in aligning the big toe but also includes a toe spacer. The toe spacer effectively separates and straightens the toes, relieving pressure and friction between them. This promotes proper toe alignment, reduces toe deformities, and prevents the progression of bunions.
  • Versatile and Easy to Use: Our bunion corrector is versatile and can be worn during various activities, such as walking, exercising, or even while resting.

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New Altra EGO™ Midsole Material Creates the Holy Grail of Running Shoe Cushioning — Fast and Springy, Yet Comfortable and Soft

SALT LAKE CITY–(BUSINESS WIRE)–Altra Footwear announces Altra EGO™, an innovative new midsole cushioning. See all of Altra’s new footwear and apparel products at Booth #36179 at Outdoor Retailer Specialty Market, August 3-6, 2016 in Salt Lake City.

Altra EGO™ new midsole cushioning material

Altra’s simple but breakthrough FootShape™ toe box and cushioned ZeroDrop™ platform changed running shoes for the better. The young brand wanted an equally game-changing cushioning for trail and road running shoes with outstanding rebound, light weight and superior comfort.

Altra EGO™ is their answer, a proprietary blend of cushioning compounds, with a name inspired by the dual nature of the new cushioning.

“We’re excited about what we’ve achieved with the Altra EGO cushioning,” said Golden Harper, founder of Altra Footwear. “Traditionally, running shoes that felt ‘soft’ could also feel like they robbed energy, a bit like slo-mo or running in mud. On the other hand, shoes marketed as performance or responsive are firm and less comfortable.

“Our goal with Altra EGO™ cushioning is to offer the holy grail of running shoe cushioning — fast and springy, yet comfortable and soft.”

Harper believes this cushioning is perfect for elite runners because the shoe “runs fast and feels responsive,” yet ideal for recreational runners because it feels distinctively soft and comfortable underfoot.

Unlike traditional EVA midsoles, Altra EGO performs better and more consistently in extreme temperatures. In tests against traditional running shoe foams, Altra EGO has high long-term durability to maintain excellent cushioning and energy return properties throughout the life of the shoe.

On shoes, the new midsoles are highlighted with a distinctive design inspired by the inherently strong, light, yet resilient design of a spider web.

Altra Escalante™ with Altra EGO

Introducing Altra Escalante™ with Altra EGO, featuring energetic rebound in a moderately cushioned package that’s noticeably thinner than conventionally cushioned shoes. The richly colored engineered-knit upper provides a sleek aesthetic and a sock-like fit.

The spectacular natural environment of Utah, Altra’s home state, inspired the shoe’s name. The Escalante River winds through sinuous sandstone gorges and creates the undulating patterns emulated in the shoe’s knit upper. This river and the rugged canyons which drain into it form a key section of Utah’s Grand Staircase-Escalante National Monument, providing nearly two million acres of scenic roads and trails for running, hiking and backpacking.

Like all Altra shoes, the Escalante features the FootShape™ toe box, cushioned ZeroDrop™ sole and truly female specific fit, with a new name, Fit4Her™.

Stack height: 25 mm, built on Altra’s PFS performance last

Weight: 8.2 ounces/232g (men’s sample size 9), 6.5 ounces/182g (women’s sample size 7)

Colors:

  • Men’s: Gray, Blue, Red
  • Women’s: Magenta, Blue, Gray

MSRP: $130, available now.

Altra King MT™ with Altra EGO

Introducing the Altra King MT, made for runners whose idea of fun involves mud, wet grass, and burly mountain climbs. This shoe includes significant 5.5 mm outsole lugs designed for lateral braking, medial gripping and maximum traction in wet and slippery conditions.

Topping that traction is the Altra EGO mid-sole, a new compound with high rebound at a low weight. A flexible StoneGuard™ rock plate adds extra underfoot protection. The King MT has the most supportive upper of any Altra with TPU overlays on durable polyester ripstop fabric. New is the FootLock™ feature, a midfoot strap to lock the foot in the shoe on steep ascents and descents.

The King MT is named for Utah’s highest peak, continuing Altra’s tradition of naming its trail shoes after iconic mountains in its home state.

Like all Altra shoes, the King MT features Altra’s award-winning FootShape toe box and cushioned ZeroDrop platform. These features combined with the aggressive TrailClaw™ metatarsal lugs, Vibram MegaGrip™ outsole and low 19 mm stack height make this shoe ideal for obstacle course racing and the growing sport of mountain running, or Fell running, as it’s known in Europe.

Stack height: 19 mm

Weight: 9.5 ounces (men’s sample size 9), 7.8 ounces (women’s sample size 7)

  • Men’s: Black/red, Grey, Royal blue
  • Women’s: Black, Magenta, Teal

MSRP: $140, available now.

About Altra

Altra Footwear has shoes for road, trail, track, treadmill and every day, as well as a full line of running apparel. Altra is now the third largest trail shoe brand sold in run specialty with three of the top seven trail-running shoes, according to data from NPD: Altra Lone Peak, Superior and Olympus.

Altra’s running shoe innovations are born from long hard runs in the Wasatch Mountains, just minutes from Altra’s Utah headquarters. Founder Golden Harper, a former All-American runner who loves to run to the top of difficult mountain summits, invented a cushioned ZeroDrop shoe and a foot-shaped toe box, features that are now found on every Altra shoe. Co-founder and Global VP of Sales Brian Beckstead completes at least one ultramarathon each year, including Eco-Trail Norway in 2016, Ultra Trail Mont Blanc and the Wasatch 100 in 2015 and Ultra Trail Mt Fuji in 2014.

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SaleBestseller No. 1
ALTRA Men's Lone Peak 7 Trail Running Shoe, Navy,10
  • FOOTSHAPE: Our signature FootShape comfort gives your feet more space to sit naturally and is designed to address biological differences in men's and women's feet.
  • ALTRA EGO: Our original Altra EGO foam is designed to harmonize the balance between responsiveness and comfort.
  • BALANCED CUSHIONING: Our Balanced Cushioning platform positions your heel and forefoot at an equal distance from the ground, encouraging better alignment and form.
  • MAXTRAC: Our grippy MaxTrac outsole provides the perfect combination of grip, traction, and durability on all types of terrain.
SaleBestseller No. 3
ALTRA Men's Escalante 4 Road Running Shoe, Black/Black, 11
  • Weight: 9.5 oz / 269 g
  • Midsole: Altra EGO
  • Outsole: Rubber
  • Cushion: Moderate
  • Stack Height: 24 mm
SaleBestseller No. 4
ALTRA Men's Torín Sneaker, Blue, 10 US
  • Weight: 9.8 oz / 278 g
  • Midsole: ALTRA EGO MAX
  • Sole: FootPod
  • Cushioning: very good
  • Stack height: 30 mm
SaleBestseller No. 5
ALTRA Men's Lone Peak 8 Trail Running Shoe, Black/Gray, 10
  • Push Yourself: With our tough DuraTread outsole and multi-directional TrailClaw lug pattern for grippy traction, you can focus on the trail infront of you
  • Go Further: Balanced Cushioning platform places the heel and forefoot the same distance from the ground, which encourages low-impact landings
  • Stay Dry: A weather-resistant eVent bootie surrounding your foot keeps you prepared for even the wettest conditions
SaleBestseller No. 6
ALTRA Women's Torin 7 Road Running Shoe, Blue, 8
  • Get a little extra bounce and added durability with unique Altra EGO MAX midsole foam.
  • FootPod technology in the outsole supports your foot’s flexibility and helps the shoe move naturally with your body’s movement, so you can interact with your environment.
  • This product received the American Podiatric Medical Association (APMA) Seal of Acceptance, awarded to products found by the Association to promote good foot health.
SaleBestseller No. 7
ALTRA Women's Lone Peak 8 Trail Running Shoe, Mineral Blue, 8
  • Weight: 9.16 oz / 259 g
  • Midsole: altra EGO
  • Outsole: maxtrac
  • Cushion: moderate
  • Stack height: 25 mm
SaleBestseller No. 9
ALTRA Men's Escalante 3 Running Shoe, Blue, 10.5 M US
  • Weight: 263 g
  • Midsole: ALTRA ego
  • Outsole: footpod
  • Cushion: Moderate
  • Pile height: 24 mm
Bestseller No. 10
ALTRA Men's Olympus 5 Trail Running Shoe, Blue, 10
  • Weight: 350g
  • Midsole: moulded EVA with compression
  • Sole: Vibram Megagrip
  • Cushioning: very good
  • Height of stack 33mm

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ALTRA Zero Drop Footwear Expands

Salt Lake City, UTAH (January 19, 2012) — ALTRA Footwear, innovators of the revolutionary Zero Drop shoe, have expanded their line of footwear to combine the bio-mechanical advantages of barefoot positioning with the structure and protection of traditional cushioned footwear.

The new line, which debuts at Outdoor Retailer 2012 Winter Market, includes the original Instinct and Intuition core running shoes, the first ever to combine Zero Drop, fully cushioned, foot-shaped, and gender-specific features. The line includes core running shoes, Lone Peak trail shoes, and The Adam and The Eve slip- on minimalist shoes, the Samson and Delilah lace-up minimalist shoes, and the Provision and Provisioness running shoes with a removable stability wedge.

The shoe’s groundbreaking design places the foot in its most powerful and stable positioning, leading to fewer injuries and greater speed. Because of the full cushioning and durable outsole, runners can also expect to run much greater distances than with other barefoot running positioning shoes.

Zero Drop
The founders of ALTRA are former All-American runners, triathletes, and ultra-marathoners. Two of them managed Runner’s Corner in Orem, Utah, which became influential at a national level by taking a personal interest in helping runners run better.

The young innovators created the zero-drop shoe category by working with a local cobbler to cut out the elevated heel of traditional running shoes. They glued the soles back together to create shoes that were the same distance off the ground at the heel and forefoot, therefore having no “drop” from heel to toe. The store had thousands of customers who bought new shoes, took them to the cobbler, and paid an average of AUD 40.79 for the alteration. The innovation of “AL-tered shoes” and the founders’ ul-TRA marathoner status provided the inspiration for the ALTRA brand name.

Nearly all running shoe midsoles have a “2-to-1 ratio,” meaning the heel of the shoe is elevated twice as high as the forefoot. Over time, running in “high heels” can cause a range of injuries.

By removing the heel, ALTRA’s founders created shoes that allowed the foot to sit level with the ground, without a drop from heel to toe, and with that, Zero Drop footwear was born.

Among the biggest benefits to Altra’s Zero Drop shoes is the shift in running posture. Most runners have become “heel strikers,” landing with a straight, extended knee because an elevated heel causes the foot to reach the ground early, slowing the forward momentum of the body. This early ground-strike means the knee does not have time to properly bend to absorb the body’s impact. A Harvard study shows that landing with a heel strike causes initial impact 3 to 5 times greater than landing on the mid to forefoot. Heel strikers not only frequently complain of foot pain, but also knee, hip, and back pain, as the impact reverberates through the body with each footfall.

With a flat-bottomed, Altra Zero Drop shoe, the foot is unencumbered by an elevated heel, so the body’s running posture improves. The runner’s stride is naturally cushioned because the foot lands more under a bent knee, using the natural spring system of the lower leg.

With improved running position, the runner’s stride becomes more efficient, meaning greater foot turnover and speed with the same effort. Foot efficiency is also increased with literally, a lighter shoe. Altra’s Zero Drop core training shoes are 8.8 ounces for men and 8.1 for women, nearly 25% lighter than current popular running shoes.

Fully Cushioned:
Altra shoes are unique in the marketplace because they combine a zero drop sole and barefoot foot positioning with the structure and cushioning of a traditional running shoe. ALTRA’s core running and trail shoes come with a complete three-layer cushioning system: a full rubber outsole, a 12 mm fully-cushioned midsole, and a 5mm insole. In total, Altra’s 21 mm cushioning is on par with durable training shoes and provides two to five times the protection of a typical minimalist shoe. Altra shoes are durable enough for runners to both train in and even complete with the same pair of shoes (even in ultra marathons).
Altra shoes eschew the standard mix of rubber and EVA for their outsole. Instead, they offer a full rubber outsole, which offers excellent stability and far more durability than EVA outsoles. The sleek sole enables runners to sense the ground under their feet, without interference.

Runners with Altra shoes have placed in the top three at multiple ultra marathons in recent years, including Kat’cCina Mosa 100k, Antelope Island 100k, and the Buffalo Run 50K. Runners with Altra shoes have also placed well in 100-mile races, including the Wasatch 100 Miler, Western States 100, and a win at the Laramie 100.

Foot-shaped:
ALTRA shoes are shaped like healthy feet. The shoes’ natural foot shape also contains a Morton’s toe allowance, meaning it accommodates those with a longer second toe. The toes subsequently relax and give sufficient room to the big toe, which provides not only greater foot stability, but also increased toe-off for better forward propulsion. Nearly all other running shoes contain a pointed, triangular toe box, which pushes the toes together and causes the foot to de-stabilize and over-pronate.

Gender Specific
ALTRA is the only running shoe company to offer fully gender-specific footwear lasts for both men and women. Women’s feet have narrower heels, higher arches, and different forefoot positioning, and ALTRA’s Zero Drop shoes are built on the appropriate gender specific lasts to accommodate those differences.

The ALTRA Instinct (male specific) and Intuition (female specific) running shoes retail for AUD 149.58 at www.altrarunning.com.

About Altra Footwear:
ALTRA Footwear was founded in 2009 and acquired in March 2011 by ICON Health & Fitness, the leading innovator and manufacturer of fitness products, including FreeMotion Fitness for the health clubs. ICON leads the home fitness market with company-owned brands such as ProForm, NordicTrack, Weider, iFit Live powered by Google Maps, HealthRider, and Weslo. ICON’s licensed brands include Gold’s Gym, Jillian Michaels, and Reebok. ICON is headquartered in Logan, Utah.

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SaleBestseller No. 1
ALTRA Men's Lone Peak 7 Trail Running Shoe, Navy,10
  • FOOTSHAPE: Our signature FootShape comfort gives your feet more space to sit naturally and is designed to address biological differences in men's and women's feet.
  • ALTRA EGO: Our original Altra EGO foam is designed to harmonize the balance between responsiveness and comfort.
  • BALANCED CUSHIONING: Our Balanced Cushioning platform positions your heel and forefoot at an equal distance from the ground, encouraging better alignment and form.
  • MAXTRAC: Our grippy MaxTrac outsole provides the perfect combination of grip, traction, and durability on all types of terrain.
SaleBestseller No. 3
ALTRA Men's Escalante 4 Road Running Shoe, Black/Black, 11
  • Weight: 9.5 oz / 269 g
  • Midsole: Altra EGO
  • Outsole: Rubber
  • Cushion: Moderate
  • Stack Height: 24 mm
SaleBestseller No. 4
ALTRA Men's Torín Sneaker, Blue, 10 US
  • Weight: 9.8 oz / 278 g
  • Midsole: ALTRA EGO MAX
  • Sole: FootPod
  • Cushioning: very good
  • Stack height: 30 mm
SaleBestseller No. 5
ALTRA Men's Lone Peak 8 Trail Running Shoe, Black/Gray, 10
  • Push Yourself: With our tough DuraTread outsole and multi-directional TrailClaw lug pattern for grippy traction, you can focus on the trail infront of you
  • Go Further: Balanced Cushioning platform places the heel and forefoot the same distance from the ground, which encourages low-impact landings
  • Stay Dry: A weather-resistant eVent bootie surrounding your foot keeps you prepared for even the wettest conditions
SaleBestseller No. 6
ALTRA Women's Torin 7 Road Running Shoe, Blue, 8
  • Get a little extra bounce and added durability with unique Altra EGO MAX midsole foam.
  • FootPod technology in the outsole supports your foot’s flexibility and helps the shoe move naturally with your body’s movement, so you can interact with your environment.
  • This product received the American Podiatric Medical Association (APMA) Seal of Acceptance, awarded to products found by the Association to promote good foot health.
SaleBestseller No. 7
ALTRA Women's Lone Peak 8 Trail Running Shoe, Mineral Blue, 8
  • Weight: 9.16 oz / 259 g
  • Midsole: altra EGO
  • Outsole: maxtrac
  • Cushion: moderate
  • Stack height: 25 mm
SaleBestseller No. 9
ALTRA Men's Escalante 3 Running Shoe, Blue, 10.5 M US
  • Weight: 263 g
  • Midsole: ALTRA ego
  • Outsole: footpod
  • Cushion: Moderate
  • Pile height: 24 mm
Bestseller No. 10
ALTRA Men's Olympus 5 Trail Running Shoe, Blue, 10
  • Weight: 350g
  • Midsole: moulded EVA with compression
  • Sole: Vibram Megagrip
  • Cushioning: very good
  • Height of stack 33mm

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