[January 9 2023 –KOBE, JAPAN] – ASICS is announcing the launch of the GEL-NIMBUS™ 25 running shoes, the most comfortable running shoe*, designed to help everyone experience the uplifting power of running on the body and mind. Rated by runners as the number 1 in comfort in an independent test by The Biomechanics Lab in South Australia, the GEL-NIMBUS™ 25 offers more cushioning and softer landings for the most comfortable running experience.
The GEL-NIMBUS™ 25 features new PureGEL™ technology which is softer than previous GEL™ technology, creating the softest landings to date. The PureGEL™ technology which is not visible from the outside is strategically integrated in the midsole to deliver enhanced shock absorption and smoother transitions.
Designed to provide improved underfoot comfort, the shoe comes with new lightweight and energetic FF BLAST™ PLUS ECO cushioning, featuring 20% more foam compared to previous iterations. The foam is made from at least 20% bio-based material from renewable sources such as leftover waste from sugar case processing.
ASICS today announces the launch of the GEL-KAYANO™ 29 running shoe. The trainer that is arguably ASICS’ most iconic model has now been improved even further through advanced technologies, to create a premium stability shoe that offers a luxurious running experience.
Through ASICS ‘advanced technology, the latest GEL-KAYANO™ 29 is now approximately 10g lighter1 than its predecessor. It also features a more energized feel thanks to the addition of FF BLAST™ PLUS cushioning in the upper midsole layer, providing a more energized ride in each step.
ASICS today announces the launch of its GLIDERIDE™ 3 running shoes, a versatile ‘training partner’ designed to help conserve a runner’s energy, allowing them to log more miles when distance training.
The latest GLIDERIDE™ 3 harness an updated design to enable a smoother and more comfortable run. The shoes benefit from GUIDESOLE™ technology to provide effortless energy to the wearer, helping to reduce ankle flexion through the curved sole design, allowing runners to roll through training with less effort and providing a lighter load placed on the foot.
[February 4 2022 – KOBE, JAPAN] – ASICS is today announcing the launch of the GEL-NIMBUS™ 24 running shoe, offering the most advanced impact protection yet through the introduction of a new type of ASICS technology.
Designed to provide new and improved underfoot comfort, the GEL-NIMBUS™ 24 shoe is the first GEL-NIMBUS™ iteration to feature FF BLAST™ PLUS technology, a newly launched ASICS technology that makes the shoe approximately 20 grams lighter1 than its predecessor while providing a more energized toe-off and softer landing in every step.
ASICS is today launching the new GEL-KAYANO™ 28, a shoe boasting the signature GEL-KAYANO™ stability with a softer and smoother ride.
The GEL- KAYANO™ 28 features a newly designed low-profile External Heel Counter and DYNAMIC DUOMAX™ technology which combine to set the runner up for an efficient toe-off, without excessive inward roll of the foot. At the toe-off stage of the stride, FF BLAST™ foam provides lightweight cushioning and a responsive rebound, providing a more dynamic feel.
[2 APRIL 2021 – KOBE, JAPAN] – Today, ASICS unveils the GEL-CUMULUS™ 23 – the latest update in the iconic GEL-CUMULUS™ shoe series.
A go-to shoe among runners for its versatility, comfort and eye-catching design, ASICS has taken GEL-CUMULUS™ to the next level by creating an even smoother and more cushioned ride. This improved comfort allows runners to focus simply on enjoying their run, enabling them to achieve a Sound Mind in a Sound Body at a time when it has never been so important.
ASICS has designed the GEL-CUMULUS™ 23 using GEL™ technology combined with a thicker layer of very light FLYTEFOAM™ midsole that gives cushioning and comfort while keeping the shoe responsive and light in weight. The addition of a seamless mesh upper means the shoe wraps the foot like a second skin, giving an extra layer of comfort for the wearer.
ASICS has also harnessed its 3D SPACE CONSTRUCTION™ technology to improve the shoe, a technology that provides added comfort and support in specific areas underfoot depending on the runner’s gender. This means the GEL-CUMULUS™ 23 is optimized for the running styles of both men and women.
Shuhei Takemura, Manager, Performance Running Development Team, Footwear at ASICS said: “Offering a smooth ride to keep on running for longer. GEL-CUMULUS™ 23 is the latest shoe from that ASICS to help everyone achieve a Sound Mind in a Sound Body through sport. Providing cushioning and comfort while remaining responsive and light in weight, it is the perfect everyday trainer for athletes of all levels to get involved with our 2021 challenge to move your mind at sunrise and experience the uplifting power of sport.”
GEL-CUMULUS™ 23 is available for men and women from ASICS retail, online stores and specialist running outlets from April 2, 2021. Visit the product video: ASICS GEL-CUMULUS 23 and www.ASICS.com for more information.
ASICS is encouraging all runners to move their minds at sunrise in 2021 as part of their mission to enable everyone to achieve a sound mind in a sound body. Experience the unique cushioning and comfort of the new GEL-CUMULUS™ 23 by joining the ASICS Move Your Mind at Sunrise challenge. Then share your sunrise moment. #SoundMindSoundBody
FF BLAST PLUS technology: Cushioning provides lightweight impact absorption and a responsive rebound
PureGEL technology .: Helps provide lightweight cushioning and softer landings
Engineered jacquard mesh upper: Helps improve breathability and comfort
The sockliner is produced with the solution dyeing process that reduces water usage by approximately 33% and carbon emissions by approximately 45% compared to the conventional dyeing technology:
Reflective details: Designed to improve visibility in low-light conditions
FF BLAST PLUS technology: Cushioning provides lightweight impact absorption and a responsive rebound
PureGEL technology .: Helps provide lightweight cushioning and softer landings
Engineered mesh upper: Helps improve breathability and comfort
The sockliner is produced with the solution dyeing process that reduces water usage by approximately 33% and carbon emissions by approximately 45% compared to the conventional dyeing technology:
At least 75% of the shoe's main upper material is made with recycled content to reduce waste and carbon emissions:
FF BLAST PLUS technology: Cushioning provides lightweight impact absorption and a responsive rebound
PureGEL technology .: Helps provide lightweight cushioning and softer landings
Engineered jacquard mesh upper: Helps improve breathability and comfort
The sockliner is produced with the solution dyeing process that reduces water usage by approximately 33% and carbon emissions by approximately 45% compared to the conventional dyeing technology:
Reflective details: Designed to improve visibility in low-light conditions
FF BLAST PLUS technology: Cushioning provides lightweight impact absorption and a responsive rebound
PureGEL technology .: Helps provide lightweight cushioning and softer landings
Engineered mesh upper: Helps improve breathability and comfort
The sockliner is produced with the solution dyeing process that reduces water usage by approximately 33% and carbon emissions by approximately 45% compared to the conventional dyeing technology:
At least 75% of the shoe's main upper material is made with recycled content to reduce waste and carbon emissions:
Engineered knit upper: Wraps the foot with a soft feel
At least 75% of the shoe's main upper material is made with recycled content to reduce waste and carbon emissions:
The sockliner is produced with the solution dyeing process that reduces water usage by approximately 33% and carbon emissions by approximately 45% compared to the conventional dyeing technology:
PureGEL technology: Helps provide lightweight cushioning and softer landings
FF BLAST PLUS ECO technology: Cushioning creates a softer landing and a more responsive toe-off
Engineered knit upper: Wraps the foot with a soft feel
At least 75% of the shoe's main upper material is made with recycled content to reduce waste and carbon emissions:
The sockliner is produced with the solution dyeing process that reduces water usage by approximately 33% and carbon emissions by approximately 45% compared to the conventional dyeing technology:
PureGEL technology: Helps provide lightweight cushioning and softer landings
FF BLAST PLUS ECO technology: Cushioning creates a softer landing and a more responsive toe-off
FF BLAST cushioning: Creates lightweight impact absorption and a responsive energy return.
Rearfoot and Forefoot GEL Technology Cushioning System: Attenuates shock during impact and toe-off phases, and allows movement in multiple planes as the foot transitions through the gait cycle.
Gender-specific 3D SPACE CONSTRUCTION feature addresses different compression rates:
Engineered mesh upper: Improves breathability.
Reflective accents: Improves visibility in low-light conditions.
The sockliner is produced with the solution dyeing process that reduces water usage by approximately 33% and carbon emissions by approximately 45% compared to the conventional dyeing technology:
Rearfoot GEL technology: Improves impact absorption and creates a softer feeling at footstrike
AMPLIFOAM cushioning: Improves cushioning
Trail-specific outsole pattern: Improves grip on various surfaces
ASICS is today announcing not one but two high-performance running shoes that take the power of human-centric design to the next level.
In an industry first, METASPEED™ Sky and METASPEED™ Edge have each been scientifically designed with a distinct type of running style in mind. The new racing shoes help elite athletes to reach the top of their game, because they don’t have to adjust their running style to fit the shoe anymore; instead, ASICS is giving them high-performance shoes that support their running style.
The shoes were unveiled at ASICS’ Innovation Summit 2021 – the brand’s annual showcase of the very pinnacle of new performance sportswear. This year ASICS hosted its first ever, fully personalized experience, taking guests on an interactive virtual reality journey through the past, present and future of the ASICS story and its longstanding commitment to human-centric design. The experience culminated in the grand reveal of its ground-breaking METASPEED™ innovation – the latest era-defining moment in this journey.
METASPEED™: Taking human-centric design to the next level
METASPEED™ Sky and METASPEED™ Edge see ASICS set the standard for human-centric design in 2021.
The unique design story behind the two new shoes centers on a crucial insight by scientists at the ASICS Institute of Sport Science (ISS). They recognized that the type of shoes powering the world’s fastest were only favoring one type of runner – STRIDE runners – those with a long-loping gait with large periods spent airborne who increase their speed by extending their stride length.
ASICS research however showed that these shoes do not fully support elite athletes who prefer the second major running style – CADENCE, which features smaller steps made while hovering over the ground with minimal up and down motion. Crucially, these runners increase their speed by both extending their stride length and increasing the number of steps they take per minute.
The sports scientists at the ISS were able to measure that athletes perform better when running in shoes that are optimized for their running style. Addressing the challenge, ASICS has created the METASPEED™ Sky for STRIDE runners and METASPEED™ Edge for those with a CADENCE style – both specially optimized and proven to improve runner performance for each of the two major running styles [1] .
The launch of METASPEED™ Sky and METASPEED™ Edge means that runners will no longer having to adjust their running style to suit the shoe they’re wearing. With initial tests from ASICS already showing the METASPEED™ innovation could help reduce the number of steps for a runner to finish a marathon by over 1.2% [2] , it will give all elite runners the opportunity to reach peak performance.
Kenichi Harano, Executive Officer and Senior General Manager at the ASICS Institute of Sport Sciencesaid: “The METASPEED™ journey began with the simple insight that athletes run faster in shoes are that specially tailored for them. From here – we got to work. Following a lengthy, meticulous research and development process, METASPEED™ Sky and METASPEED™ Edge were born. Optimized for the two most prevalent running styles in elite runners, they are both at the very pinnacle of running innovation. Our initial tests are already showing them to have an impact on the times of the elite runners’ we’ve been working with. That’s why we’re so excited to be unveiling them to the world today.”
Innovation Summit: YOUR LAB, your way
The shoes were announced at ASICS’ first ever fully personalized Innovation Summit. The experience centers on the creation virtual reality world, where every aspect – from the breeze in the trees, to the waves in the water – respond directly to the user’s biodata for a completely tailored experience.
In addition to a LAUNCH area where guests are able to get up close and personal with METASPEED™ and the story behind its creation, other key elements of the experience include:
BRAND LEGACY AREA – A virtual walkthrough that exhibits the defining milestones of ASICS’ commitment to personalized products and innovation throughout history. It begins with the unique design story behind the brand’s first ever basketball shoe, created in 1951 using suction cups, and goes right through to the modern day, showcasing how ASICS’ continued focus on human-centric design helped Sara Hall to her incredible second-place finish at the 2020 London Marathon.
TODAY AND TOMORROW – An opportunity for guests to get hands-on with the latest AI tech that is revolutionizing the present and shaping the future of sports performance. This includes:
· Scutoid Stress Testarea – Educating guests on how ASICS is looking to utilize the revolutionary structure and flexible combinations of scutoid technology to provide unparalleled personalised cushioning systems based on individual needs in its future products.
· AI Running Coach – A behind-the-scenes look at how ASICS is working in collaboration with CASIO to develop innovative new smart devices that employ AI as a way of enabling great individualized coaching, giving real-time tips and feedback, personalised to a runner’s own goals.
· Own Last – A VR trial of a ground-breaking new ASICS innovation that will enable runners to scan their feet using a smartphone to create custom-made running shoes, 3D printed to their exact measurements, opening up a whole new world of human-centric design in the future.
President & Chief Operating Officer of ASICS, Yasuhito Hirota said: “At ASICS we are driven by our founding principle: we want to help everyone achieve a sound mind in a sound body through sport. At the heart of this philosophy is an unwavering belief in the power of human-centric design to create products that deliver the perfect balance of peak performance and protection for every kind of athlete. With the pandemic placing huge restrictions on competitive sport across the globe, this longstanding obsession of ours has become supercharged for 2021. This year’s Innovation Summit and launch of METASPEED™ stands as a symbol of our continued commitment to help elite athletes achieve their potential, while cementing ASICS’ status as a pioneer of innovation in the running sector.”
The METASPEED™ Sky will be available globally via the ASICS website and selected specialty retail stores from March 31, 2021. The METASPEED™ Edge will be available from June 4, 2021.
ASICS is also inviting people around the world to experience the new shoes up close and personal like never before – in a virtual innovation lab, complete with a diagnostic tool to understand the type of runner they are.
ABOUT THE PRODUCTS
METASPEED™ Sky
The METASPEED™ Sky racing shoe is designed to help runners go faster by extending their stride length considerably. Stride-type runners take a longer stride once they start increasing their speed. Thanks to an energetic midsole foam and a propulsive carbon plate, runners wearing these shoes will be able to conserve more energy while maintaining their pace at the later stages of the race.
METASPEED™ Edge
The METASPEED™ Edge racing shoe is designed to help cadence-type runners go faster by extending their stride length while allowing them to control cadence more easily. Cadence-type runners increase both cadence and stride as they run faster. Runners wearing these shoes will experience a fast underfoot feel, thanks to the energetic midsole foam and a propulsive carbon plate. These components allow them to elongate their stride and conserve more energy while controlling their pace.
The sockliner is produced with the solution dyeing process that reduces water usage by approximately 33% and carbon emissions by approximately 45% compared to the conventional dyeing technology:
Rearfoot GEL technology: Improves impact absorption and creates a softer feeling at footstrike
AMPLIFOAM cushioning: Improves cushioning
Trail-specific outsole pattern: Improves grip on various surfaces
Engineered knit upper: Wraps the foot with a soft feel
At least 75% of the shoe's main upper material is made with recycled content to reduce waste and carbon emissions:
The sockliner is produced with the solution dyeing process that reduces water usage by approximately 33% and carbon emissions by approximately 45% compared to the conventional dyeing technology:
PureGEL technology: Helps provide lightweight cushioning and softer landings
FF BLAST PLUS ECO technology: Cushioning creates a softer landing and a more responsive toe-off
Engineered knit upper: Wraps the foot with a soft feel
At least 75% of the shoe's main upper material is made with recycled content to reduce waste and carbon emissions:
The sockliner is produced with the solution dyeing process that reduces water usage by approximately 33% and carbon emissions by approximately 45% compared to the conventional dyeing technology:
PureGEL technology: Helps provide lightweight cushioning and softer landings
FF BLAST PLUS ECO technology: Cushioning creates a softer landing and a more responsive toe-off
The sockliner is produced with the solution dyeing process that reduces water usage by approximately 33% and carbon emissions by approximately 45% compared to the conventional dyeing technology:
Rearfoot GEL technology: Improves impact absorption and creates a softer feeling at footstrike
AMPLIFOAM cushioning: Improves cushioning
Trail-specific outsole pattern: Improves grip on various surfaces
[February 5 2021 – KOBE, JAPAN] – Today, ASICS announces the launch of GLIDERIDE™ 2 and EVORIDE™ 2 models, the newest editions to its popular Energy Saving Series designed to help runners go for longer, faster and easier.
Built on ASICS’ GUIDESOLE™ technology, the new shoes make running feel easier, reflecting ASICS’ ongoing commitment to help everyone achieve a sound mind in a sound body through sport.
GLIDERIDE™ 2
Building on the success of the hugely popular GLIDERIDE™ shoe, GLIDERIDE™ 2 shoe is ASICS’ latest premium, energy saving shoe, offering an even smoother and more cushioned ride.
Once again centered around GUIDESOLE™ technology to deliver superior energy saving for the runner, a key new feature of GLIDERIDE™ 2 shoe is gender-specific tuning, with a lower density foam for a softer feel underfoot offered for female runners – placing ASICS’ spirit of personalization at the heart of the shoe’s updated design.
Meanwhile, a widened midfoot base and reduced underfoot cutouts offer a smoother transition from heel-strike to toe-off for greater running efficiency. A newly engineered 3D-printed mesh delivers an improved upper fit and added comfort from the first mile to the last.
EVORIDE™ 2
EVORIDE™ 2 shoe is ASICS’ lighter, more affordable energy saving shoe. Building on the success of last year’s EVORIDE™ shoe, the shoe’s updated design features a lower density FLYTEFOAM™ material. This makes it more lightweight with an even softer feel than its predecessor.
EVORIDE™ 2 shoe is also based on ASICS’ GUIDESOLE™ technology, helping runners propel forward more easily at toe-off through a specially-designed angled midsole that provides extra support at the ankle. What’s more, GLIDERIDE™ 2 is perfect for more environmentally conscious runners too, with approximately 20% of the shoe’s upper made using recycled material.
KENICHI HARANO,Executive Officer, Senior General Manager, Institute of Sport Science at ASICS said: “In 2021 and beyond, everything we do will be geared towards championing the positive impact of sport on mental wellbeing and inspiring people all over the world to achieve a sound mind in a sound body. As we continue to invite runners all over the world to experience the uplifting power of sport by moving their mind at sunrise, launching the next generation of our popular GLIDERIDE™ and EVORIDE™ silhouettes is the latest step on this journey. There’s no better way to experience the two shoes’ incredible energy saving benefits than joining us on this mission and moving your mind at sunrise.”
Both GLIDERIDE™ 2 ($150) and EVORIDE™ 2 ($120) models are available for men and women from ASICS retail, online stores and specialist running outlets globally from February 5, 2021.
Featuring FF BLAST MAX cushioning in the foam midsole that provides cloud-like softness and a responsive energy return, the ASICS Men's Glideride Max shoes are perfect for your everyday runs and training sessions. The engineered mesh upper of these s
Keep your feet centered in comfort for a balanced stride wearing the ASICS Women's Glideride Max Road Running Shoes. The lace-up footwear features partially recycled upper with jacquard mesh construction that creates a softer feel against the foot wh
Textile lining and insole.
GUIDESOLE technology helps create smooth toe-offs and advanced energy savings.
FLYTEFOAM Propel cushioning increases impact absorption and responsiveness.
3D print details: Strategically positioned throughout the upper to improve stability
Jacquard mesh upper: Creates a softer feel against the foot while improving breathability
GUIDESOLE Technology: The curved sole design and stiff forefoot of our GUIDESOLE technology reduce ankle flexion and provide a shock-absorbent landing zone to lessen fatigue of other leg muscles and increase runner efficiency.
FF BLAST cushioning: Creates a softer feeling at foostrike and a more responsive rebound
FLYTEFOAM Propel Technology: ASICS energetic foam formulation that provides supreme bounce thanks to a unique elastomer compound.
Engineered knit upper: Wraps the foot with a soft feel
At least 75% of the shoe's main upper material is made with recycled content to reduce waste and carbon emissions:
The sockliner is produced with the solution dyeing process that reduces water usage by approximately 33% and carbon emissions by approximately 45% compared to the conventional dyeing technology:
PureGEL technology: Helps provide lightweight cushioning and softer landings
FF BLAST PLUS ECO technology: Cushioning creates a softer landing and a more responsive toe-off
Engineered knit upper: Wraps the foot with a soft feel
At least 75% of the shoe's main upper material is made with recycled content to reduce waste and carbon emissions:
The sockliner is produced with the solution dyeing process that reduces water usage by approximately 33% and carbon emissions by approximately 45% compared to the conventional dyeing technology:
PureGEL technology: Helps provide lightweight cushioning and softer landings
FF BLAST PLUS ECO technology: Cushioning creates a softer landing and a more responsive toe-off
I get commissions for purchases made through links on this website. As an Amazon Associate I earn from qualifying purchases.
[Oct. 2, 2020 – KOBE, JAPAN] – Today, ASICS are proud to announce the launch of the GEL-KAYANO™ Lite shoe. It offers long-distance runners a shoe designed for stability and performance, making it easier to go further, perform better and reduce load on the foot, while reducing weight so they can keep on experiencing the benefits of movement.
ASICS is continuing to listen to runners needs during this unprecedented time. We’re on a mission to make it easy for everyone to experience the mental and physical benefits of movement. With the GEL-KAYANO™ Lite, ASICS brings the lightest ever shoe in GEL-KAYANO™ series, making it the recommended choice for long distance runners. This latest innovation as ASICS also embodies a more eco-friendly design, featuring an engineered mesh upper that was formed with recycled materials.
The newGEL-KAYANO™ Litedelivers comfort, stability and protection, while reducing weight. ASICS are constantly improving and enhancing the GEL-KAYANO™ series, the new Lite editions in the legendary line will offer additional products within the KAYANO™ family, to ensure every runner’s needs are continuing to be met. The new GEL-KAYANO™ Lite shoe features a sustainable midsole compound that provides excellent bounce and responsiveness keeping runners agile over longer distances. The new shoe uses fewer componentry and resources to produce the design making it almost 30 grams lighter in weight [1] .
What’s more, the GEL-KAYANO™ Lite is designed to provide maximum comfort and protection. The 3D SPACE CONSTRUCTIONTM improves stability while maintaining cushioning, and the flared midsole shape helps support runners whose feet roll inward excessively (overpronate) for a more efficient ride. Additionally, the wider base nets in the shoe’s heel and forefoot provide more surface area to create a stable landing and toe-off.
Keishi Kitamoto – designer of the GEL-KAYANO™ LITE says: “Light was the keyword that we used for design inspiration. In this shoe we wanted to adapt the original GEL-KAYANO™ model with a more simplified and sustainable approach. In the GEL-KAYANO™ LITE shoe, I focused on the idea of one unified system and minimal materials to provide stability and protection while reducing the weight of the shoe”.
Despite the ongoing pandemic restrictions, ASICS research shows that globally 7 in 10 (68% globally; 54% in UK) people are more driven than ever to return to their physical peak [2] . The ASICS World Ekiden 2020 comes in direct response to the ever-changing needs of runners and sports fans, bringing together runners of every level to run as a team and achieve a collective goal – the marathon. The GEL-KAYANO™ Lite is a soft and lightweight shoe with the stability needed to stand up to a ton of miles making it a great choice for the ASICS World Ekiden 2020.
The GEL-KAYANO™ Lite™ will be available globally for men and women from ASICS retail, online stores and specialist running outlets. Visit the product videos: the tech video: GEL-KAYANO™ Lite Tech & the sustainability-focused video: GEL-KAYANO Lite™ Sustainability and www.ASICS.com for more information.
Create a stable running experience and more responsive feel underfoot donning the ASICS GEL-Kayano 29 sneakers.
Synthetic leather and mesh upper and lining.
Removable Ortholite X-55 sockliner footbed.
FF Blast plus cushioned midsole.
A Litetruss stability feature is placed on the midsole's inside angle that is designed to help keep your foot from rolling too far inward during your stride.
Jacquard mesh upper: Offers a supportive and comfortable foothold
At least 50% of the shoe's main upper material is made with recycled content to reduce waste and carbon emissions:
The sockliner is produced with the solution dyeing process that reduces water usage by approximately 33% and carbon emissions by approximately 45% compared to the conventional dyeing technology:
3D GUIDANCE SYSTEM helps provide advanced stability for a smoother stride:
Rearfoot PureGEL technology: Helps provide lightweight cushioning and softer landings
Create a stable running experience and more responsive feel underfoot donning the ASICS GEL-Kayano 29 sneakers.
Synthetic leather and mesh upper and lining.
Removable Ortholite X-55 sockliner footbed.
FF Blast plus cushioned midsole.
A Litetruss stability feature is placed on the midsole's inside angle that is designed to help keep your foot from rolling too far inward during your stride.
I get commissions for purchases made through links on this website. As an Amazon Associate I earn from qualifying purchases.
ASICS ANNOUNCE THEIR LATEST PRODUCT INNOVATION – THE GT-2000™ 9 SHOE PROMISING ENHANCED FIT AND FEEL FOR RUNNERS
· ASICS’ latest shoe – the GT-2000™ 9 – combines advanced features to deliver enhanced fit and comfort from the get-go
· As the 28th edition of the hugely popular GT-2000™ series, this model combines and reimagines product features right from the sole to the upper mesh, providing support runners can trust
[Oct. 2, 2020 – KOBE, JAPAN] – Today, ASICS are excited to announce the launch of the GT-2000™ 9 shoe promising runners a stable, responsive ride and a more efficient transition from footstrike to toe-off.
The GT-2000™ 9 model is a versatile shoe specifically designed to provide comfort and support whilst delivering stability for advanced performance. The versatility of the GT-2000™ 9 means it is also an excellent choice for a long run, a tempo run and an interval work-out.
The new GT-2000™ delivers enhanced fit and feel
With the new GT-2000™ 9, ASICS have combined innovative features for an enhanced fit and feel. The new soft and lightweight one-piece mesh is constructed with no sew overlays reinforcing the upper shoe, especially over the arch, for added stability and support runners can feel. This is complemented by new ORTHOLITE™ lasting for advanced step-in and all-round foot comfort.
And that’s just the start – GT-2000™ 9’s FLYTEFOAM™ midsole is lighter and more durable than traditional midsole foams meaning wearers enjoy a cushioned and supportive feel throughout the gait cycle, while rearfoot GEL™ technology absorbs shock with every landing. Also, heel holding improves approximately 50% while running, which provide the runners with a more comfortable ride to support their performance [1] .
When it comes to performance, the GT-2000™ 9 provides advanced stability for run efficiently. The pioneering DYNAMIC DUOMAX™ technology helps support runners whose feet roll inward too much (overpronate) for a more efficient ride.
US Elite ASICS runner, Johnny Gregorek says “The GT-2000™ series provides a balance of cushioning and support that I need – I have a mild pronation and mid-foot strike in my stride and the GT-2000™ perfectly accounts for those elements and creates a nice and even forward roll for my foot”.
ASICS continue to respond to runners changing needs
The GT-2000™ 9 launch comes amidst the ongoing COVID-19 pandemic. Ongoing research conducted by ASICS shows that globally, 7 in 10 (68% globally; 54% in UK) people are more driven than ever to return to their physical peak. Fitness-tracking app Runkeeper™ continues to see increases with users – with a 113% increase in registrations globally year to date vs the same time period in 2019. ASICS is committed to meeting runners’ needs – both during this pandemic and beyond.
ASICS believes in a Sound Mind in a Sound Body now more than ever. We know from our ongoing research that as the months have passed runners are missing the motivation and connection they get from team events. 42% of people who exercise regularly are finding it difficult to stay motivated as they don’t have a goal to work towards at the moment. ASICS have responded with the new ASICS World Ekiden 2020: the ultimate team challenge that will see teams of up to six people from all over the world come together to complete a combined marathon in the fastest possible time. A specially created virtual race platform will vividly bring to life the connection and motivation of team competition at a time of physical distancing, helping runners of abilities stay connected with the sport and their wider community.
The ASICS World Ekiden 2020 is open to all with distances that attract all levels of runner. To take part, runners simply sign up for free from 1 October 2020, using ASICS Runkeeper™. Teams must complete their relay race between 11th and 22nd November 2020. For expert advice, training plans and more information about how to run, follow #RunToFeel or visit asics.com/mk/run-to-feel
The GT-2000™ 9 will be available globally for men and women from ASICS retail, online stores and specialist running outlets. Visit the product video: GT-2000 9 and www.ASICS.com for more information.
The ASICS GT-2000 12 shoe is a versatile stability trainer that's functional for various distances. It is reimagined with less weight and a smoother heel-to-toe transition. The 3D GUIDANCE SYSTEM consists of wider basenets and an increased heel bevel
Rearfoot PureGEL technology improves impact absorption and creates a softer feeling at footstrike FF BLAST PLUS cushioning provides lightweight impact absorption and a responsive rebound.
AHARPLUS heel plug rubber outsole helps improve durability and resistance against wear. ASICS LITE rubber is lighter and stronger than standard outsole rubbers. Bio-based cellulose nanofiber is also partially used.
Jacquard mesh upper: Offers a supportive and comfortable foothold
At least 50% of the shoe's main upper material is made with recycled content to reduce waste and carbon emissions:
The sockliner is produced with the solution dyeing process that reduces water usage by approximately 33% and carbon emissions by approximately 45% compared to the conventional dyeing technology:
3D GUIDANCE SYSTEM helps provide advanced stability for a smoother stride:
Rearfoot PureGEL technology: Helps provide lightweight cushioning and softer landings
Jacquard mesh upper: Offers a supportive and comfortable foothold
At least 50% of the shoe's main upper material is made with recycled content to reduce waste and carbon emissions:
The sockliner is produced with the solution dyeing process that reduces water usage by approximately 33% and carbon emissions by approximately 45% compared to the conventional dyeing technology:
3D GUIDANCE SYSTEM: Helps provide advanced stability for a smoother stride
Rearfoot PureGEL technology: Helps provide lightweight cushioning and softer landings
Jacquard mesh upper: Offers a supportive and comfortable foothold
At least 50% of the shoe's main upper material is made with recycled content to reduce waste and carbon emissions:
The sockliner is produced with the solution dyeing process that reduces water usage by approximately 33% and carbon emissions by approximately 45% compared to the conventional dyeing technology: Helps provide lightweight cushioning and softer landings
3D GUIDANCE SYSTEM: Helps provide advanced stability for a smoother stride
Rearfoot PureGEL technology: Helps provide lightweight cushioning and softer landings
