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HOKA ONE ONE® Challenger ATR Is The Trail Shoe Of The Year

Press release:

HOKA ONE ONE Challenger ATR 2015 Competitor Magazine Trail Shoe of the Year (PRNewsFoto/HOKA ONE ONE)

RICHMOND, Calif., March 3, 2015 /PRNewswire/ — Last year, running shoes from HOKA ONE ONE® (a division of Deckers Brands), (NYSE: DECK), collected over a dozen different editorial awards. The brand is kicking off 2015 on the right foot with another top prize: the Competitor Magazine Trail Shoe of the Year award for the Challenger ATR. Launching this month, the Challenger ATR is built for runners seeking excellent traction and increased support combined in a lightweight, yet durable, all-terrain shoe.

According to Competitor’s review, the Challenger ATR has, “all of the things you want in an off-road running shoe with enough trail-specific features to keep your feet protected. The Challenger ATR is amazingly light, quite nimble and very stable for such a well-cushioned trail shoe.”

The Challenger ATR features the lightweight, smooth-riding characteristics of the award-winning Clifton shoe and supplements them with increased support in the upper, a slightly stiffer midsole and a more aggressive outsole. Independent rubber pods with 4mm lugs provide for adaptive, all-terrain traction on a variety of surfaces. The Challenger ATR weighs just 8.6 ounces in a men’s size nine and retails for $130.

“At HOKA we are passionate about every detail that goes into making our unique products,” says HOKA President Jim Van Dine. “With the Clifton as a blueprint, we added just the right amount of support and protection to make the Challenger ATR one of the lightest and fastest trail shoes on the market. It is an honor to have our work recognized by the Competitor team.”

The Challenger ATR is available online, at select REI stores and specialty running retailers nationwide.

About HOKA ONE ONE®

HOKA ONE ONE® is the fastest growing, premium running shoe brand in the world. Two life-long runners launched HOKA ONE ONE® in 2009, after years spent handcrafting and shaping lightweight shoes with extra-thick midsoles. Initially embraced by ultrarunners because of their enhanced cushioning and inherent stability, the brand now offers shoes for all types of athletes who enjoy the unique experience the shoes provide.

Advertisement:

SaleBestseller No. 1
HOKA ONE ONE Clifton 9 Mens Shoes Size 9, Color: Black
  • HOKA
  • HOKA Clifton 9 Mens Shoes Size 9, Color: Black
  • Black
  • Mens Shoes
  • Black
SaleBestseller No. 2
HOKA ONE ONE | Women's, Bondi 8 Road Running Sneakers (Black Monochrome - 9) (B) US
  • This shoe has received the American Podiatric Medical Association (APMA) Seal of Acceptance for promoting good foot health.
  • Open mesh upper construction with synthetic overlays
  • Rubber sole
  • Breathable textile lining.
  • Removable cushioned insole for elevated comfort.
SaleBestseller No. 3
HOKA ONE ONE Arahi 6 Mens Shoes Size 10, Color: Blue
  • HOKA
  • HOKA Arahi 6 Mens Shoes Size 10, Color: Blue
  • Blue
  • Mens Shoes
  • Blue
Bestseller No. 4
HOKA Men's Running Shoe, Butterfly Evening Primrose, 9.5 US
  • Full-length EVA foam midsole ensures substantial levels of cushioning
  • A lightweight, resilient and flexible compound that gives you extra comfort with every step
  • Offers superior traction and grip on various training surfaces
  • MATRYX upper features high-tensile synthetic fiber strands across the midfoot for enhanced durability and strength at minimal weight
SaleBestseller No. 5
Brooks Women’s Adrenaline GTS 23 Supportive Running Shoe - White Sand/Sunset/Fuchsia - 8 Medium
  • THIS WOMEN’S SHOE IS FOR: The Adrenaline GTS 23 is for runners who need support and want a smooth, reliable ride. This Brooks Adrenaline GTS 23 is a certified PDAC A5500 Diabetic shoe and has been granted the APMA Seal of Acceptance. Predecessor: Adrenaline GTS 22
  • GUIDERAILS HOLISTIC SUPPORT SYSTEM: Our unique technology aligns your body in its natural motion path while keeping excess movement in check.
  • SOFT, LIGHTWEIGHT CUSHIONING: New midsole features soft and lighter weight DNA LOFT v2 cushioning.
  • ENHANCED UPPER: Engineered air mesh upper provides comfort and breathability with 3D Fit Print for added structure.
  • TRUSTED, SECURE FIT: Engineered Air Mesh and use of 3D Fit Print to enhance upper and deliver the structure and proven fit the Adrenaline is known for.
SaleBestseller No. 6
HOKA Women's Running Shoe, Blue Coral Camellia, 7
  • Synthetic mesh upper provides maximum breathability
  • Reinforced tongue with strategically placed holes for breathability
  • Midsole with new lightweight foam that improves responsiveness
SaleBestseller No. 7
HOKA ONE ONE Clifton 9 Womens Shoes Size 7.5, Color: Vanilla/Astral
  • Closure type: Lace-Up
  • Heel type: Flat
  • Hoka One One
  • Womens Shoes
  • Running Shoes
SaleBestseller No. 8
Brooks Men’s Ghost Max Cushion Neutral Running & Walking Shoe - Grey/Black/Sharp Green - 10.5 Medium
  • THIS MEN’S SHOE IS FOR: Runners and walkers alike who want maximized cushion, and a maximized protective ride with effortless, smooth heel-toe transitions and secure, stable landings. The Ghost Max is a certified PDAC A5500 Diabetic shoe and has been granted the APMA Seal of Acceptance.
  • PROTECTIVE CUSHIONING: A high stack of DNA Loft v2 cushioning specifically in the forefoot, combined with a unique GlideRoll Rocker work together to decrease pressure underfoot for enhanced yet protective comfort from the arch of the foot all the way up to the knee.
  • STABLE RIDE: A broad base offers inherent stability for a secure feel that doesn’t interfere with your stride. Raised sidewalls offer optimal bending stiffness for a comfortably secure fit. Unique linear last construction makes fit inclusive of foot shapes and orthotics.
  • ASSISTED TRANSITIONS: GlideRoll Rocker transition technology actively promotes smooth heel-toe transitions for an effortless feeling as you move that won’t interfere with a neutral stride.
  • VERSATILITY: An ideal choice for runners which aids by keeping people moving in their habitual motion path thereby reducing the odds for running related injuries. Additionally, the Ghost Max is also an ideal choice for walkers as it actively reduces energy absorption in foot soft tissues.
SaleBestseller No. 9
HOKA ONE ONE Bondi 8 Womens Shoes Size 8, Color: White/White
  • Closure type: Lace-Up
  • Heel type: Flat
  • Height map: Low Top
  • Hoka One One
  • Womens Shoes
Bestseller No. 10
Brooks Men’s Adrenaline GTS 24 Supportive Running Shoe - Peacoat/Black/Sharp Green - 11 Wide
  • THIS MEN’S SHOE IS FOR: The Adrenaline GTS 24 provides support to every stride, now with nitrogen-infused DNA Loft v3 cushioning for even more lightweight, plush comfort. This Brooks Adrenaline GTS 24 is a certified PDAC A5500 Diabetic shoe and has been granted the APMA Seal of Acceptance. Predecessor: Adrenaline GTS 23.
  • GUIDERAILS HOLISTIC SUPPORT SYSTEM: Our innovative technology supports your body in its natural motion path while keeping excess movement in check.
  • DYNAMIC CUSHIONING: Nitrogen-infused DNA Loft v3 midsole foam delivers soft, smooth cushioning that adapts to your unique stride for lightweight comfort mile after mile.
  • ENHANCED UPPER: Engineered air mesh upper provides just right breathability, stretch, and structure for a comfortably accommodating fit.
  • SMOOTH TRANSITIONS: Newly designed outsole and midsole promote smooth transitions so you can do more, comfortably.

I get commissions for purchases made through links on this website. As an Amazon Associate I earn from qualifying purchases.

HOKA ONE ONE® Brings Revolutionary Brand Experience Beyond Running

Press release:

RICHMOND, Calif., Jan. 7, 2015 /PRNewswire/ — Since introducing its revolutionary oversize midsole technology in 2009, HOKA ONE ONE®, a division of Deckers Brands (NYSE: DECK), has become the fastest growing road and trail running shoe brand in the world. HOKA ONE ONE’s growth can be attributed to runners of all types embracing the brand’s promise of delivering lightweight, well-cushioned shoes with an inherently stable ride. For fall 2015, the brand will bring this promise to the hiking footwear category with the launch of its MTN collection. With five new styles that range from high-top hiking boots to lightweight mountain runners, serious mountain trekkers and casual hikers alike will be able to experience the HOKA ONE ONE revolution. Broken into two categories, MTN Trek and MTN Run, the new collection ranges in retail prices from $130 to $230 USD.

MTN Trek

The flagship of the MTN Trek series is the Tor Ultra Hi WP. Weighing slightly over one pound, the Tor Ultra Hi WP combines HOKA’s signature running shoe cushioning and Meta-Rocker geometry with a supportive high-top upper. The new silhouette is rich with performance enhancing features, including a new Vibram® MegaGrip outsole rubber with five millimeter lugs to provide traction over varied terrain, a leather and nylon mesh upper for durable support, and an eVent® waterproof, breathable membrane to keep feet dry.

MTN Run

The new Speedgoat, designed with input from legendary ultra-runner Karl Meltzer, is HOKA’s newest trail running shoe, retailing for $130 USD. The Speedgoat is built for the most challenging, technical trails, featuring a Vibram® rubber outsole with four-millimeter lugs and trail-specific flex grooves. The no-sew upper provides support through the forefoot, and a ground-rubber toecap offers critical toe protection. This new silhouette provides lightweight traction and stability all within a package that weighs less than 10 ounces.

Also included within the MTN Run category, the Mafate 4 is available for $170 USD and is the brand’s most cushioned and supportive trail running shoe to-date. Late-stage Meta-Rocker geometry, plus deep longitudinal and lateral flex grooves in the outsole, provide unbeatable stability over uneven terrain. A TPU toecap adds protection and wide toe box keeps feet happy.

“Hiking shoes are a natural brand extension for us as our midsole technology translates perfectly into hiking product,” says HOKA ONE ONE president Jim Van Dine. “The new MTN collection will allow hikers of all abilities to experience the advantages of our lightweight cushioning and Meta-Rocker geometry. We’re looking forward to welcoming even more customers into the HOKA community.”

In addition to the new MTN collection, the brand is releasing updates to some of its most popular styles for fall, including the Clifton 2, Stinson 3 and Stinson 3 ATR. The Clifton 2 improves upon the original, award-winning Clifton by introducing a slightly padded tongue for increased comfort and additional structural overlays to improve midfoot support, while the Stinson 3 and Stinson 3 ATR now feature a more balanced Meta-Rocker for improved forefoot support, along with light padding on the tongue for increased comfort.

About HOKA ONE ONE

HOKA ONE ONE is the fastest growing, premium running shoe brand in the world. Two life-long runners launched HOKA in 2009, after years spent handcrafting and shaping lightweight shoes with extra-thick midsoles. Initially embraced by ultrarunners because of their enhanced cushioning and inherent stability, HOKA now offers shoes for all types of runners who enjoy the unique ride the shoes provide.

Advertisement:

SaleBestseller No. 1
HOKA ONE ONE Clifton 9 Mens Shoes Size 9, Color: Black
  • HOKA
  • HOKA Clifton 9 Mens Shoes Size 9, Color: Black
  • Black
  • Mens Shoes
  • Black
SaleBestseller No. 2
HOKA ONE ONE | Women's, Bondi 8 Road Running Sneakers (Black Monochrome - 9) (B) US
  • This shoe has received the American Podiatric Medical Association (APMA) Seal of Acceptance for promoting good foot health.
  • Open mesh upper construction with synthetic overlays
  • Rubber sole
  • Breathable textile lining.
  • Removable cushioned insole for elevated comfort.
SaleBestseller No. 3
HOKA ONE ONE Arahi 6 Mens Shoes Size 10, Color: Blue
  • HOKA
  • HOKA Arahi 6 Mens Shoes Size 10, Color: Blue
  • Blue
  • Mens Shoes
  • Blue
Bestseller No. 4
HOKA Men's Running Shoe, Butterfly Evening Primrose, 9.5 US
  • Full-length EVA foam midsole ensures substantial levels of cushioning
  • A lightweight, resilient and flexible compound that gives you extra comfort with every step
  • Offers superior traction and grip on various training surfaces
  • MATRYX upper features high-tensile synthetic fiber strands across the midfoot for enhanced durability and strength at minimal weight
SaleBestseller No. 5
Brooks Women’s Adrenaline GTS 23 Supportive Running Shoe - White Sand/Sunset/Fuchsia - 8 Medium
  • THIS WOMEN’S SHOE IS FOR: The Adrenaline GTS 23 is for runners who need support and want a smooth, reliable ride. This Brooks Adrenaline GTS 23 is a certified PDAC A5500 Diabetic shoe and has been granted the APMA Seal of Acceptance. Predecessor: Adrenaline GTS 22
  • GUIDERAILS HOLISTIC SUPPORT SYSTEM: Our unique technology aligns your body in its natural motion path while keeping excess movement in check.
  • SOFT, LIGHTWEIGHT CUSHIONING: New midsole features soft and lighter weight DNA LOFT v2 cushioning.
  • ENHANCED UPPER: Engineered air mesh upper provides comfort and breathability with 3D Fit Print for added structure.
  • TRUSTED, SECURE FIT: Engineered Air Mesh and use of 3D Fit Print to enhance upper and deliver the structure and proven fit the Adrenaline is known for.
SaleBestseller No. 6
HOKA Women's Running Shoe, Blue Coral Camellia, 7
  • Synthetic mesh upper provides maximum breathability
  • Reinforced tongue with strategically placed holes for breathability
  • Midsole with new lightweight foam that improves responsiveness
SaleBestseller No. 7
HOKA ONE ONE Clifton 9 Womens Shoes Size 7.5, Color: Vanilla/Astral
  • Closure type: Lace-Up
  • Heel type: Flat
  • Hoka One One
  • Womens Shoes
  • Running Shoes
SaleBestseller No. 8
Brooks Men’s Ghost Max Cushion Neutral Running & Walking Shoe - Grey/Black/Sharp Green - 10.5 Medium
  • THIS MEN’S SHOE IS FOR: Runners and walkers alike who want maximized cushion, and a maximized protective ride with effortless, smooth heel-toe transitions and secure, stable landings. The Ghost Max is a certified PDAC A5500 Diabetic shoe and has been granted the APMA Seal of Acceptance.
  • PROTECTIVE CUSHIONING: A high stack of DNA Loft v2 cushioning specifically in the forefoot, combined with a unique GlideRoll Rocker work together to decrease pressure underfoot for enhanced yet protective comfort from the arch of the foot all the way up to the knee.
  • STABLE RIDE: A broad base offers inherent stability for a secure feel that doesn’t interfere with your stride. Raised sidewalls offer optimal bending stiffness for a comfortably secure fit. Unique linear last construction makes fit inclusive of foot shapes and orthotics.
  • ASSISTED TRANSITIONS: GlideRoll Rocker transition technology actively promotes smooth heel-toe transitions for an effortless feeling as you move that won’t interfere with a neutral stride.
  • VERSATILITY: An ideal choice for runners which aids by keeping people moving in their habitual motion path thereby reducing the odds for running related injuries. Additionally, the Ghost Max is also an ideal choice for walkers as it actively reduces energy absorption in foot soft tissues.
SaleBestseller No. 9
HOKA ONE ONE Bondi 8 Womens Shoes Size 8, Color: White/White
  • Closure type: Lace-Up
  • Heel type: Flat
  • Height map: Low Top
  • Hoka One One
  • Womens Shoes
Bestseller No. 10
Brooks Men’s Adrenaline GTS 24 Supportive Running Shoe - Peacoat/Black/Sharp Green - 11 Wide
  • THIS MEN’S SHOE IS FOR: The Adrenaline GTS 24 provides support to every stride, now with nitrogen-infused DNA Loft v3 cushioning for even more lightweight, plush comfort. This Brooks Adrenaline GTS 24 is a certified PDAC A5500 Diabetic shoe and has been granted the APMA Seal of Acceptance. Predecessor: Adrenaline GTS 23.
  • GUIDERAILS HOLISTIC SUPPORT SYSTEM: Our innovative technology supports your body in its natural motion path while keeping excess movement in check.
  • DYNAMIC CUSHIONING: Nitrogen-infused DNA Loft v3 midsole foam delivers soft, smooth cushioning that adapts to your unique stride for lightweight comfort mile after mile.
  • ENHANCED UPPER: Engineered air mesh upper provides just right breathability, stretch, and structure for a comfortably accommodating fit.
  • SMOOTH TRANSITIONS: Newly designed outsole and midsole promote smooth transitions so you can do more, comfortably.

I get commissions for purchases made through links on this website. As an Amazon Associate I earn from qualifying purchases.