ASICS is today launching the new GEL-KAYANO™ 28, a shoe boasting the signature GEL-KAYANO™ stability with a softer and smoother ride.
The GEL- KAYANO™ 28 features a newly designed low-profile External Heel Counter and DYNAMIC DUOMAX™ technology which combine to set the runner up for an efficient toe-off, without excessive inward roll of the foot. At the toe-off stage of the stride, FF BLAST™ foam provides lightweight cushioning and a responsive rebound, providing a more dynamic feel.
[Oct. 2, 2020 – KOBE, JAPAN] – Today, ASICS are proud to announce the launch of the GEL-KAYANO™ Lite shoe. It offers long-distance runners a shoe designed for stability and performance, making it easier to go further, perform better and reduce load on the foot, while reducing weight so they can keep on experiencing the benefits of movement.
ASICS is continuing to listen to runners needs during this unprecedented time. We’re on a mission to make it easy for everyone to experience the mental and physical benefits of movement. With the GEL-KAYANO™ Lite, ASICS brings the lightest ever shoe in GEL-KAYANO™ series, making it the recommended choice for long distance runners. This latest innovation as ASICS also embodies a more eco-friendly design, featuring an engineered mesh upper that was formed with recycled materials.
The newGEL-KAYANO™ Litedelivers comfort, stability and protection, while reducing weight. ASICS are constantly improving and enhancing the GEL-KAYANO™ series, the new Lite editions in the legendary line will offer additional products within the KAYANO™ family, to ensure every runner’s needs are continuing to be met. The new GEL-KAYANO™ Lite shoe features a sustainable midsole compound that provides excellent bounce and responsiveness keeping runners agile over longer distances. The new shoe uses fewer componentry and resources to produce the design making it almost 30 grams lighter in weight [1] .
What’s more, the GEL-KAYANO™ Lite is designed to provide maximum comfort and protection. The 3D SPACE CONSTRUCTIONTM improves stability while maintaining cushioning, and the flared midsole shape helps support runners whose feet roll inward excessively (overpronate) for a more efficient ride. Additionally, the wider base nets in the shoe’s heel and forefoot provide more surface area to create a stable landing and toe-off.
Keishi Kitamoto – designer of the GEL-KAYANO™ LITE says: “Light was the keyword that we used for design inspiration. In this shoe we wanted to adapt the original GEL-KAYANO™ model with a more simplified and sustainable approach. In the GEL-KAYANO™ LITE shoe, I focused on the idea of one unified system and minimal materials to provide stability and protection while reducing the weight of the shoe”.
Despite the ongoing pandemic restrictions, ASICS research shows that globally 7 in 10 (68% globally; 54% in UK) people are more driven than ever to return to their physical peak [2] . The ASICS World Ekiden 2020 comes in direct response to the ever-changing needs of runners and sports fans, bringing together runners of every level to run as a team and achieve a collective goal – the marathon. The GEL-KAYANO™ Lite is a soft and lightweight shoe with the stability needed to stand up to a ton of miles making it a great choice for the ASICS World Ekiden 2020.
The GEL-KAYANO™ Lite™ will be available globally for men and women from ASICS retail, online stores and specialist running outlets. Visit the product videos: the tech video: GEL-KAYANO™ Lite Tech & the sustainability-focused video: GEL-KAYANO Lite™ Sustainability and www.ASICS.com for more information.
Create a stable running experience and more responsive feel underfoot donning the ASICS GEL-Kayano 29 sneakers.
Synthetic leather and mesh upper and lining.
Removable Ortholite X-55 sockliner footbed.
FF Blast plus cushioned midsole.
A Litetruss stability feature is placed on the midsole's inside angle that is designed to help keep your foot from rolling too far inward during your stride.
Jacquard mesh upper: Offers a supportive and comfortable foothold
At least 50% of the shoe's main upper material is made with recycled content to reduce waste and carbon emissions:
The sockliner is produced with the solution dyeing process that reduces water usage by approximately 33% and carbon emissions by approximately 45% compared to the conventional dyeing technology:
3D GUIDANCE SYSTEM helps provide advanced stability for a smoother stride:
Rearfoot PureGEL technology: Helps provide lightweight cushioning and softer landings
Create a stable running experience and more responsive feel underfoot donning the ASICS GEL-Kayano 29 sneakers.
Synthetic leather and mesh upper and lining.
Removable Ortholite X-55 sockliner footbed.
FF Blast plus cushioned midsole.
A Litetruss stability feature is placed on the midsole's inside angle that is designed to help keep your foot from rolling too far inward during your stride.
I get commissions for purchases made through links on this website. As an Amazon Associate I earn from qualifying purchases.
[MAY 24-KOBE, JAPAN]– Marking the launch of the GEL-KAYANO™ 26 shoe, ASICS reveals that of approximately 90,000 [1] runners who participated in ASICS FOOT ID system, 43% have a degree of pronation and could be risking injury without a stability shoe.
Kenichi Harano, Executive Officer and Senior General Manager at ASICS Institute of Sport Science (ISS), said: “Every runner has different needs and understanding your pronation type is the first step to finding the right shoe. Pronation relates to the way a runner’s foot rolls inward on the impact of landing. By examining the foot striking patterns of runners, ASICS has established patterns associated with neutral, over and under pronator runners. ASICS FOOT ID™ system’s data allows us to advise runners on their shoe choice and particularly pronators who require extra protection.”
The GEL-KAYANO™ 26 shoe is the latest model in the flagship stability series which has been used by elite athletes and runners of varying levels for 26 years. Like every ASICS shoe, each iteration of the GEL-KAYANO™ series goes through an intensive testing and development cycle and is only released if the data proves it outperforms the predecessor. For the GEL-KAYANO™ 26 shoe, the improvement goal was on cushioning without any compromise to its iconic stability.
New and improved features:
An improved shear deformation design provides a more comfortable ride over any distance.
METACLUTCH™ technology improves the model’s heel holding.
Yuki Kawauchi, Japanese marathon runner and ASICS ambassador said:
“The GEL-KAYANO is the shoe I have trusted for over five years and has helped me steer clear of injuries I used to suffer as a junior athlete. Nowadays, the GEL-KAYANO series is what I use to improve my kicking power in training. Every runner has different needs, my advice is to take the time to try on and experience a range of shoes and find the ones best suited to your needs and running goals.”
Create a stable running experience and more responsive feel underfoot donning the ASICS GEL-Kayano 29 sneakers.
Synthetic leather and mesh upper and lining.
Removable Ortholite X-55 sockliner footbed.
FF Blast plus cushioned midsole.
A Litetruss stability feature is placed on the midsole's inside angle that is designed to help keep your foot from rolling too far inward during your stride.
Create a stable running experience and more responsive feel underfoot donning the ASICS GEL-Kayano 29 sneakers.
Synthetic leather and mesh upper and lining.
Removable Ortholite X-55 sockliner footbed.
FF Blast plus cushioned midsole.
A Litetruss stability feature is placed on the midsole's inside angle that is designed to help keep your foot from rolling too far inward during your stride.
Engineered knit upper: Wraps the foot with a soft feel
At least 75% of the shoe's main upper material is made with recycled content to reduce waste and carbon emissions:
The sockliner is produced with the solution dyeing process that reduces water usage by approximately 33% and carbon emissions by approximately 45% compared to the conventional dyeing technology:
PureGEL technology: Helps provide lightweight cushioning and softer landings
FF BLAST PLUS ECO technology: Cushioning creates a softer landing and a more responsive toe-off
I get commissions for purchases made through links on this website. As an Amazon Associate I earn from qualifying purchases.
20 years since the iconic 1999 GEL-KAYANO™ 5 shoe model was released, ASICS now pays tribute with a reinvigoration of the classic style.
Renowned as a high mileage running shoe with superior comfort and a bold VIS-TECH look, the 1999 model was the 5th iteration in the GEL-KAYANO series, created back in 1993. Whilst in keeping with those same principles and legendary silhouette, the GEL-KAYANO 5 OG model is a bold update for a fashion forward audience.
ASICS has always sought to hold substance over hype. It’s no different with the GEL-KAYANO 5 OG model, which holds true to ASICS’ heritage. Originally a high-end performance runner, the GEL- KAYANO™ 5 was part of the same GEL-KAYANO family which has set the benchmark for ‘stability running’ for the past 25 years. Now 20 years later and updated with a contemporary twist– it’s still on point – just as it was back in 1999.
A true marriage of vintage and modern – the GEL-KAYANO 5 OG shoe model uses cutting edge GEL™ technology, a fresh colour pallet and a quadra-lacing system to update the 1999 cult classic, but still remains true to the authentic look and feel which made the shoe so popular back in the 90s. The shoe will also see the return of DUOMAX™ tech, which reduces inward rotation of the foot.
In order to establish the GEL-KAYANO 5 OG model as part of the legendary GEL-KAYANO family, ASICS has partnered with the streetwear bible and media agency, Highsnobiety – who will play a significant role in maximising and celebrating the product.
To amplify the official release on ASICSTIGER brand’s owned channels, there will be a series of Instagram stories and posts which will tap into the aesthetics of the late 90s running magazines. Using vintage running editorial material with a modern twist, the Instagram stories will tell the story of how the original shoe came to be – whilst also showcasing product features and purchase information. The stories will then be hosted on the ASICSTIGER Instagram page.
In keeping with the silhouette which made the shoe a classic, the punchy reinvention will be available on ASICS.com and at select ASICS retailers.
Create a stable running experience and more responsive feel underfoot donning the ASICS GEL-Kayano 29 sneakers.
Synthetic leather and mesh upper and lining.
Removable Ortholite X-55 sockliner footbed.
FF Blast plus cushioned midsole.
A Litetruss stability feature is placed on the midsole's inside angle that is designed to help keep your foot from rolling too far inward during your stride.
I get commissions for purchases made through links on this website. As an Amazon Associate I earn from qualifying purchases.
[22nd May – Kobe, Japan] On June 1st, ASICS launches the 25th iteration of its flagship stability shoe, the GEL-KAYANO™, which has set the benchmark for long-distance running performance since 1993.
Through ASICS’ unique approach to human-centric design, research in technological innovation, and dedication to excellence, every iteration of the GEL-KAYANO™ series has improved on the previous version, offering runners increased protection and performance every time. The series has broken boundaries in product innovation and has enabled runners to perform at their best—revolutionising the performance running category. The GEL-KAYANO™ 25 is no exception, offering yet again, brand-new technology from ASICS’ Institute of Sport Science (ISS), which debuts in this shoe.
Kenichi Harano, Executive Officer and Senior General Manager at ISS says: “The GEL-KAYANO™ series was designed to make long-distance running accessible for runners. For 25 years, we’ve kept this goal in mind as we continued to make GEL-KAYANO™ series lighter and more responsive, without ever compromising on stability.”
GEL-KAYANO™ 25
GEL-KAYANO™ 25 features the new FlyteFoam™ Lyte and FlyteFoam™ Propel Technologies, working in parallel to deliver superior protection and enhanced stability no matter the distance.
NEW AND IMPROVED FEATURES
FlyteFoam™ Lyte is the next generation of ASICS lightweight and responsive cushioning technology [1] . The midsole formula features a reinforced, sustainable nanofiber compound which increases the foam’s durability and provides more stability for runners.
FlyteFoam™ Propel is ASICS’ newest patented [2] foam formulation designed to provide enhanced responsiveness in toe-off. Used in parallel tandem with the strategically-placed ASICS GEL™ technology, the GEL-KAYANO™ 25 works with the runner’s foot to provide superior shock absorption.
All-new Two-Layer Jacquard Mesh Upper offers a breathable, premium fit that improves flexibility and decreases irritation-causing wrinkles while maintaining lightweight—which means the runners will look as good as they feel.
ASICS’ approach to human-centric product development is something ASICS’ founder, Mr. Kihachiro Onitsuka pioneered, in 1949. This year is an important moment for ASICS as on May 29th ASICS’ will be celebrating Mr. Onitsuka’s centennial birthday, showing people how he shaped the brand ASICS is today and how he has influenced the path for the brands future.
Paul Miles, Chief Marketing Officer, ASICS Corporation says: “GEL-KAYANO™ 25 is a product that we know our founder would have been proud of and it’s just the beginning of what we have coming over the next few years in the performance running category.”
The GEL-KAYANO™ 25 will be available globally on June 1st, 2018 at ASICS retail and online stores for $160 USD.
Create a stable running experience and more responsive feel underfoot donning the ASICS GEL-Kayano 29 sneakers.
Synthetic leather and mesh upper and lining.
Removable Ortholite X-55 sockliner footbed.
FF Blast plus cushioned midsole.
A Litetruss stability feature is placed on the midsole's inside angle that is designed to help keep your foot from rolling too far inward during your stride.
Create a stable running experience and more responsive feel underfoot donning the ASICS GEL-Kayano 29 sneakers.
Synthetic leather and mesh upper and lining.
Removable Ortholite X-55 sockliner footbed.
FF Blast plus cushioned midsole.
A Litetruss stability feature is placed on the midsole's inside angle that is designed to help keep your foot from rolling too far inward during your stride.
