Press Release:
OrthoLite, the 25-year industry leader of branded, high performance, comfort footwear solutions, today unveils its first-ever midsole foam innovation to elevate sustainability in the footwear industry: Cirql.
OrthoLite Cirql is the critical solution needed to achieve true circularity within the footwear industry, and is the world’s first EVA plastics-free, recyclable, biodegradable and industrially compostable foam. Powered by plants, Cirql offers a pure foam alternative to conventional plastics and is made from responsibly-sourced plants and biodegradable materials.
The GMO-free, plant-based material utilized in Cirql is free from any “forever chemicals,” and is created through a zero-waste, chemical-free foaming process. The patented ground-breaking process ensures unmatched sustainability in a midsole that delivers on OrthoLite’s highest standards of performance, comfort, and sustainability.
“At OrthoLite, operating sustainably has been central to our DNA since our inception 25 years ago, and Cirql represents our continued commitment to this effort and a natural extension of our mission and vision,” said Glenn Barrett, OrthoLite founder and CEO. “Worldwide footwear production has increased by over 20% since 2010 with no signs of slowing down. As an industry, the onus is on all of us to help mitigate our environmental impact on the planet. It’s going to take an industry wide commitment and a concerted effort, and Cirql is a major step in that direction.”
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